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Persuasives Handeln: objektbezogen, multimodal, massenmedial. Gebrauch der „Taferln“ in österreichischen TV-Wahldebatten

100%
Pfurtscheller D.
Studia Linguistica
|
2016
|
issue 35
37-66
EN
Austrian TV debates are held as roundtable talks with little formal rules, in particular the use of documents and objects brought along is not prohibited. This paper deals with the persuasive use and situated history of “Taferln” (small cardboard signs) during the 15 one-on-one encounters produced live by the Austrian public service broadcaster ORF before the general election in 2013. The video data were coded in terms of object use, relevant sections further transcribed and evaluated in conjunction with the journalistic picture direction and camera work. The findings show that politicians employed “Taferln” in 12 broadcasts, usually to be seen in close-up on the TV screen, suggesting that “Taferln” are an established means in Austrian political discourse to argue and persuade. The qualitative analysis describes in detail how “Taferln” provide communicative benefits in the conversational situation: how “Taferln” can be used to refute statements of the counter party, how conversational roles are performatively constituted based on object use, and how affordances of the material objects are strategically exploited for persuasive action.
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Umiejscawianie nauki (o literaturze)

80%
Kobelska A.
Autobiografia. Literatura. Kultura. Media
|
2022
|
vol. 18
31-40
EN
Pointing that geographical context of scientific knowledge development is still insufficiently recognized, the author tries to establish a method of placing (literary) science with a use of (auto) biographical factors and cultural history approach. The University of Poznan Polonists’ Circle from the twenties and thirties of the XX century serves as an exemplary research object for analysis designed in that manner.
PL
Autorka wskazuje na niewyzyskany potencjał badawczy geograficznego kontekstu powstawania faktów naukowych i proponuje metodę ich (auto)biograficznego umiejscawiania jako możliwą strategię badania historii nauki ujmowanej kulturowo. Jako przykładowy przedmiot tak zaprojektowanej analizy prezentuje działające w latach 20. i 30. XX wieku Koło Polonistów Uniwersytetu Poznańskiego.
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