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1
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Selected aspects of political marketing in Slovakia

100%
Štensová A., Štarchoň P.
Central European Journal of Communication
|
2009
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vol. 2
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issue 2(3)
319-327
EN
The authors concentrate on particular aspects of political marketing within the frame- work of Slovak conditions. At the beginning, the article highlights characteristics of political market in Slovakia and then focuses on the importance of selected tools of political marketing, namely marketing research (public opinion researches and pre-election surveys), behaviour of electors, influence of mass media and communication on voters (media in marketing communications of political parties, new tools of communication) and engagement of celebrities in the election cam- paigns. Finally visible and enlarging significance of professionalisation of election campaigns is stressed.
2
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Zarządzanie marketingowe partią polityczną w teoriach Roberta P. Ormroda i Stephana C. Henneberga

88%
Potarzycka-Szczerba A.
Athenaeum. Polskie Studia Politologiczne
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2015
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vol. 45
145-156
EN
Although political marketing management is still a very popular issue in modern political science, surprisingly, only few studies have tried to provide theoretical foundations for describing comprehensive marketing process in political parties. The aim of this paper is to present two complementary concepts developed by Robert P. Ormrod and Stephan C. Henneberg: Political Market Orientation and Strategic Political Postures. Both authors have prepared a theoretical framework for complex analysis of marketing operations in the parties. They consider political marketing management to be a permanent process which includes mainly building and maintaining relations with various stakeholders and creating strategies. The article presents these concepts from the perspective of previous studies and criticizes some assumptions in purpose to indicate possibilities and barriers of future empirical work.
3
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Impact of Information and Communication Technologies on Politics (Selected Issues Related to Political Market)

75%
Musiał-Karg M.
Kultura i Edukacja
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2015
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issue 2(108)
128-145
EN
Information and communication technologies impact many aspects of the contemporary political life. A consequence of the use of ICT in politics is undoubtedly the evolution of democratic institutions and procedures. Modern technologies find their application as tools for exercising democratic power. This is why their importance is constantly increasing. The changes that follow application of ICT and their consequences are especially interesting subject to study and research. This article aims at answering the question how modern technologies (mainly the Internet) affect the processes of contemporary democracy and what might be the consequences of such changes. The deliberations shall concern the context of political market, where three processes between three main actors (politicians/political institutions, electorate, and the media) occur: informing, communicating, and voting. ICT influence these processes by quickening supplementing, and facilitating three various types of activities: sharing information, involvement in the political debate, and participation in the political decisionmaking processes. In the article, the author also pays attention to election silence as a phenomena functioning in the background of elections (which are a very significant element of the political market). Examples provided in the article come mainly from the practises and experiences of the Polish political life.
4
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Value marketing as a Determinant of Forming a Political Offer in the Process of Communication between Politicians and Voters

75%
Widera W.
Political Preferences
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2018
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issue 18
91-102
EN
At the heart of the concept of value marketing is the evolution of its use. Starting with a mere information about the presence of a product on the market, through subsequently satisfying the needs of the buyer of the product or service, to finally reaching a full dialogue between the bidder (offerer) and the customer. This relationship is based, inter alia, on the common definition of the characteristics of the desired goods and their adjustment to the values indicated by the customers. Also, important values for the buyer of a political product should be similarly shaped in the marketing sense. Creating bonds, the partnership relations between the exchange parties on the political market is a mechanism that makes this process very effective. The article points to the “value” present in the political product and explains how it is created. It also analyses two key contexts of what “value” is, describes marketing and its core tools on the economic and political market. The author of the paper makes a hypothesis that “value” as the core of the political offer generated by the politician-voter relationship is of fundamental importance in political transactions and is at the same time a determinant of electoral decision.
5
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Сучасний український політичний ринок

63%
Китаєва О.
Zeszyty Naukowe Uczelni Warszawskiej im. Marii Skłodowskiej-Curie
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2013
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issue 3(41)
91-96
RU
У статті досліджується український політичний ринок на сучасному етапі, надаються рекомендації щодо розробки національної моделі політичного ринку та маркетингової стратегії передвиборної кампанії в Україні.
EN
The article presents the modern Ukrainian political market. It includes advice on the political market model and marketing strategy of the election campaign in Ukraine.
PL
W artykule przedstawiony został współczesny ukraiński rynek polityczny. Zawarto w nim rekomendacje dotyczące modelu rynku politycznego i strategii marketingowej kampanii wyborczej na Ukrainie.
6
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Kampania wyborcza Komitetu Prawo i Sprawiedliwość w wyborach do Rady Miasta Szczecin w 2014 roku

63%
Niburski R.
Opuscula Sociologica
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2015
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issue 3(13)
93-102
PL
W artykule dokonano analizy kampanii wyborczej partii Prawo i Sprawiedliwość w wyborach do Rady Miasta Szczecin w 2014 roku. Została ona przeprowadzona na podstawie przeglądu sytuacji na lokalnej scenie politycznej przed wyborami, przepisów Kodeksu Wyborczego - ustawy z dnia 5 stycznia 2011 roku, celów wyborczych komitetu, programu wyborczego ugrupowania, przebiegu kampanii wyborczej, zastosowanych form marketingu wyborczego oraz osiągniętego wyniku wyborczego. Całość uzupełniona została tabelami, w których przedstawiono wyniki wyborcze partii we wszystkich dotychczasowych wyborach do Rady Miasta Szczecin.
EN
The article is an analysis of the election campaign of Law and Justice party in elections to the Council of the City of Szczecin in 2014. The analysis is conducted basing on the situation on the local poliical scene before the election, the provisions of the Election Code - the Act of 5 January 2011, electoral goals of the committee, the election programme and the campaign, used forms of marketing, and the election results. This is complemented by tables in with the results gained by the party in all previous elections to the Council of the City of Szczecin.
7
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Spójność i wiarygodność oferty politycznej jak o zmienne wyjaśniające efekt kampanii wyborczej w 2001 roku

51%
Płoński A.
Roczniki Nauk Społecznych
|
2005
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vol. 33
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issue 3
51-65
EN
The article shows the results of research conducted by the author. The research was based on data collected from 1997 to 2001 and during the election campaign in 2001. The goal of the research was to werify following hypothesis: H1: An election campaign can influence the natural support of a political party. H2: There is a connection between a marketing cohesion of a political offer and a result of election campaign. H3: Influence of cohesion of political offer on a campaign results is determinated by a credibility of the offer. Analysis conducted in the article support the accuracy of hypothesis H1 and H3 and conditional accuracy of the hypothesy H2 such a result is very important to a political marketing. It shows that a political marketing should be based on a long-term strategy which includes election campaign period as well as a period between elections. Whats more that means that the marketing strategy tools shouldn't be reduced only to a narrow-meaning communication or advertising
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