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  1. 1 Studia Politologiczne

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  1. 1 Marciniak E. M.

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  1. 1 2010

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Pozyskiwanie uwagi jako mechanizm marketingu politycznego

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Marciniak E. M.
Studia Politologiczne
|
2010
|
vol. 16
75-89
EN
The article includes the description and explanation of the mechanisms of attracting social attention by politicians. These mechanisms are of intentional character and emerge from deliberate and planned actions, but also unintentional, resulting from involuntary motivations. The author analyses the essence of social attention and its psychological and social character. She underlines that in the sphere of politics, there is a specific contest for attention.
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