Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 3

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  product policy
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

СУТНІСТЬ КАТЕГОРІЇ «ЯКІСТЬ» ПРИ РЕАЛІЗАЦІЇ ТОВАРНОЇ ПОЛІТИКИ ВНЗ У ПРОЦЕСІ ПРОФЕСІЙНОЇ ПІДГОТОВКИ МАЙБУТНІХ МАРКЕТОЛОГІВ

100%
Майковська В.
Педагогічні науки: теорія, історія, інноваційні технології
|
2015
|
issue 3(47)
387-399
EN
The paper highlights the relevance of improving the professional training quality as a leading task of public policy and the prerequisite of national security. It is noted that the scientific literature analysis allows to state that interpretation of the category of «quality» has not yet been carried out in the terms of the application of marketing as a concept of management of professional training of these specialists. According to this, the purpose of the article is the explanation of the product policy of University in the pedagogical context and understanding the category of «quality» during the future professional training of marketers. General scientific and special methods (as induction, deduction, analysis, synthesis, abstraction, concretization, a classification method, document analysis, a systematic approach and observations) have been used in the study. It has been shown that the view about knowledge as an important resource, a decisive factor of production and the basis of education is timely. It has been found that the sphere of education provides knowledge to society and produces such specific benefits as educational services. The factors shaping their quality have been revealed. On this basis, the product policy has been reviewed as a complex of actions, which forms the system of competencies of future marketing specialists. It has been established that during the professional training it based on the creation of two major categories – «knowledge» and «intellectual assets» – and aims to provide the professional development of future marketing specialist. It has been determined that the criteria of the level of formation the product policy’s components for bachelor of marketing is a readiness to professional activity in the market, for master of marketing – competitiveness. It has been demonstrated that control of the level of its formation occurs through the participation of future marketing specialists in the organization of the University activity as a subject of market. The experience of marketing club in this area has been described. The trends and prospects of student’s participation in the center of marketing research have been highlighted. The author pays attention to the further development of professional training technology based on overcoming the contradictions between the academic and the practical activity of future marketing specialists.
2

Business Challenges and Design: Theory and Practice in the Furniture Industry in the Republic of Croatia

84%
Radović R.
Business Systems Research Journal
|
2013
|
vol. 4
|
issue 2
79-93
EN
Background: A systematic and continuous product policy management is important for a company's competitiveness and the question is to what extent and in what way companies engaged in the furniture manufacturing sector actually apply them. Objectives: The objective of this paper is to explore to what extent the design profession is involved in the product policy and teams which define market properties of products in the furniture industry. Methods: In order to achieve the objectives of this paper, the Model for Exploring the Role of Design in Defining Market Properties and the Product Policy in the Furniture Industry has been devised. Two surveys have been conducted, measuring the level of involvement of the design profession in the product policy, as well as the involvement of designers in the work of teams which define market properties of products in the furniture industry. Results: The design profession is not systematically and continuously involved in the function of the product policy as the key component in programming a company's development and growth in the furniture industry. Conclusions: Companies engaged in furniture manufacturing should consider the possibility of involving design managers in coordination and management of product development, as well as in communication coordination on the manufacturer - designer level.
3
Publication available in full text mode
Content available

APPROACH TO SYSTEMIC PROCESS OF THE ENTREPRENEURSHIP COMPETITIVENESS MANAGEMENT

59%
Akimova L., Korzh M., Chub I.
International Journal of New Economics and Social Sciences
|
2017
|
vol. 6(2)
37-43
PL
W artykule autorzy przeprowadzili krytyczną analizę istniejących metod oceny konkurencyjności, zostały zidentyfikowane zalety i wady tych metodo oraz zaproponowane podejście funkcjonalne do procesu oceny tego wskaźnika rynkowego. Konkurencyjność przejawia się tylko w warunkach konkurencji i przez konkurencję. W krajach z gospodarką rynkową konkurencyjność przedsiębiorstwa wynika z wielości czynników w rezultacie obiektywnego rozwoju sił wytwórczych i odzwierciedla wyniki polityki wielkich monopoli w walce o jakości, rynki i zyski. W obecnych warunkach rozwoju ukraińskiej gospodarki istnieje pilna potrzeba ulepszenia systemu marketingowego w krajowych przedsiębiorstwach przemysłowych oraz istniejących narzędzi do tworzenia ich przewagi konkurencyjnej na rynku krajowym i zagranicznym. Co roku Ukraina coraz bardziej włącza się w światowe procesy gospodarcze i staje się ich bezpośrednim uczestnikiem. Ważną rolę w tym odgrywa transport.
EN
In the article, the authors carried out a critical analysis of existing methods for assessing competitiveness, identified the advantages and disadvantages of these methods and proposed a functional approach for the process of assessing this market index. Competitiveness appears only under competitive conditions and as a result of competition. Competitiveness of the enterprise in countries with market economy is a result of plexus factors generated by the objective development of productive forces that reflect outcome of large monopolies policy in the struggle for quality, sales markets and getting profits. In the current conditions of the development of the Ukrainian economy, there is an urgent need to improve the marketing system in domestic industrial enterprises and the existing tools for the formation of their competitive advantages in both domestic and foreign markets. Every year, Ukraine is increasingly integrated into world economic processes and becomes their direct participant. Transport plays a particularly significant role in these processes.
RU
В статье авторами был проведен критический анализ существующих методов оценки конкурентоспособности, определены преимущества и недостатки этих методов. И предложен функциональный подход для процесса оценки этого рыночного индекса. Конкурентоспособность проявляется лишь в условиях конкуренции и через конкуренцию. В странах с рыночной экономикой конкурентоспособность предприятия является результатом переплетения факторов, порожденных объективным развитием производительных сил и отражающие результаты политики крупных монополий в борьбе за качество, рынки сбыта и получения прибыли. В современных условиях развития экономики Украины имеет место острая необходимость в совершенствовании маркетинговой системы на отечественных промышленных предприятиях и существующего инструментария формирования их конкурентных преимуществ как на внутренних, так и на внешних рынках сбыта. С каждым годом Украина все больше интегрируется в мировые экономические процессы и становится их непосредственным участником. Значительную роль при этом играет транспорт.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.