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EN
The paper analyzes a symbolic notion that entered Polish political discourse at the time of political transformation, namely the notion of homo sovieticus. The author emphasizes a dichotomy in how this notion has been presented in Poland and in the Soviet Union, and later in the Russian Federation. In Poland this symbol was primarily assigned all the negative features associated with the pre-transformation society and with soviet ‘communism’ (Rev. J. Tisch- ner). In Russia, the associations most frequently evoked by the notion of homo sovieticus were more varied (A. Zinovjev, S. Alieksiyewich, W. Yerofieyev). Ideological zeal, or commitment to the ethos of work, were referred to more often there. Czes3aw Milosz presented an- other interesting approach to the topic, interpreting homo sovieticus more in terms of a victim of the ‘totalitarian system’ while emphasizing the issue of violence – both symbolic and subjective, and the uniformization of society (which had a considerable impact on ‘shaping’ the social mass as desired by the authorities). The paper attempts to stress the fact that the notion of homo sovieticus or soviet man is frequently refused the right to an actual identity, as it is mainly associated with the negative aspects of human nature. It is forgotten that an individual identity is the sum total of many factors: its self-identification and placement, the collective self-consciousness of the group, the historical conditions or axiological system prevailing and socially accepted in a given historical period.
EN
The article is an overview of the achievements of Polish stylistics and text studies in public discourse studies. In part one the author examines transformations of linguistic schools related to the evolution of discourse schools (from discourse analysis to critical discourse analysis), which occurred as a result of the borrowing of research concepts of the humanities and social sciences devoted to the analysis of language in social, media and political communication, as well as the impact of linguistics on the evolution of discourse analysis in these disciplines (e.g. sociology). In part two the author provides a synthesis of studies concerning Polish public discourse as well as an outline of the research field and a synthesis of research terminology.
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Wie rhetorisch kann die Frage sein?

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EN
Ways and means of expressing one’s views and the art of persuasion to one’s arguments have been objects of interest for the researchers of language and communication for a long time now. The paper presents the presence of rhetorical questions in German public discourse. Rhetorical questions have a persuasive function especially in the speeches of politicians and their full understanding depends on the knowledge of a broader extra-linguistic context. Although such questions appear in various forms, they reveal certain regularities which serve as indicators of their “rheroricity”. Besides new, occasional constructions in the German language we can also find lexicalized and conventional sentences. In the paper I aim at a verification of the rhetorical questions typology taking onto consideration the sentences noted in lexicography. Despite the great interest of phraseologists in various rhetorical devices (cf. DIETZ 1999) lexicalized rhetorical questions have not be adequately researched and described as yet.
EN
The aim of the article is to present the polish discourse on in vitro fertilization (IVF) and law regulation related to this issue. This article investigates the discursive strategies presented in the political discourse as well as in the part of public discourse, where the positions of proponents and opponents of the IVF are articulated. The publication presents the arguments of the Catholic clergy as well as activists and journalists associated with the Church (mainly presented in the press and on the Internet). In addition, the article shows the views of those who are strongly engaged in the promotion of the in vitro fertilization in Poland (their arguments are mostly presented in the press, media as well as on the Internet websites that were established especially for this reason). The article analyses the question of the identity of those who are IVF children and who recently are also taking part in the public debate related to this issue. The method, that has been chosen for the investigation, is the sociological discourse analysis, which enables to understand the social world (and political as well) from within while focusing on sense and reference of communication acts. Consequently, it can be applied to studying N. Luhmann’s system theory that assumes the investigation of the social system from within its own functioning.
EN
The article highlights the relationship between transformation of the gender contract and the evolving social perceptions of motherhood in contemporary Poland. As it is assumed in line with my paper’s empirical analysis, motherhood is one of social nodal points as well as a constitutive point for women’s experience. However, the change to the ways in which motherhood is socially constructed in contemporary public and private spheres reflects the on-going transformations of the public and the private realm. Within the former and the latter, new conceptions of gender contract are being constantly proposed and are negotiated. By the same token, motherhood gradually moves from within its nature-driven and strictly private conceptualisation to becoming a social construct re/formulated in contemporary Polish public sphere. Within that process, both proponents and, especially, opponents of women empowerment voice their concerns.
EN
Application of step-method in conversation for research of media interaction on local level The goal of this article is to adjust research tool, such as step-method in conversation (originally created for colloquial conversation analysis) to explore public discourse. Political debate in the media has been choosen as a research material. Local level of dialog means investigating structure created by consecutive interlocutors. This is an effect of their cooperation, therefore regard and reference to utterance, common topic exploration. Medial interaction analysis showed differences between colloquial conversation and public debate in their organization and goal. Types of journalist’s steps named initial, steering and reacting constitute a structural skeleton for each of the segments. Leader’s organizational activities play an important part. He directs interlocutors’ activity to be in line with species requirements as well as with medial discourse. Controversial, beeing an expression of negative opinions, clear valuate and persuasive function content is picked up and exposed.
EN
  This essay describes meanings attributed to images of pregnancy in contemporary culture, to their idiomatic expressions and to fashions associated with pregnancy. It considers also semiotic and sociological contexts that are being modeled through these meanings. Pregnancy appears then as a symbol of prevailing values, a sign of social standing and ideological convictions. This essay contributes to the understanding and explanation of how meanings are formed in the culture of daily experience.
PL
On the Margins of Culture: Images of Pregnancy and their Meanings in the Culture of Daily Experience This essay describes meanings attributed to images of pregnancy in contemporary culture, to their idiomatic expressions and to fashions associated with pregnancy. It considers also semiotic and sociological contexts that are being modeled through these meanings. Pregnancy appears then as a symbol of prevailing values, a sign of social standing and ideological convictions. This essay contributes to the understanding and explanation of how meanings are formed in the culture of daily experience.
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EN
The author of the article presents his opinion on the invasion of commonness and vulgarity in public discourses and in the Internet. He believes that this phenomenon poses a threat to Polish culture and must be vigorously opposed.
PL
Autor artykułu przedstawia swoje stanowisko w sprawie inwazji potoczności i wulgarności w dyskursie publicznym i w Internecie. Jest zdania, że jest to zjawisko groźne dla polskiej kultury, któremu trzeba się zdecydowanie przeciwstawiać.
EN
The article describes the new words that appeared in the Russian language public discourse. They are connected with three political events that caused a wide public outcry: the All-Russian vote on the approval of amendments to the Constitution of the Russian Federation, protests in support of Sergei Furgal, the detained governor of the Khabarovsk Krai, and the poisoning of opposition leader Alexei Navalny. The research material was collected from online media from January 2020 to September 2021. It includes neologisms, neosemantisms, and new phrases, many of which are occasional. In the collected material there are innovations formed according to standard derivational models and words and phrases representing the product of wordplay, including lexical blends. The considered innovations, being a manifestation of democratization and carnivalization of public communication, perform not only a nominative function. Due to their novelty, unusualness, and expressiveness, they have an evaluative potential. These innovations often become a linguistic means of speech aggression. In addition, they reflect the current social and political events of concern to the society and the attitude of the linguistic community to what is happening.The considered innovations, being a manifestation of democratization and carnivalization of public communication, perform not only a nominative function. Due to their novelty, unusualness, and expressiveness, they have an evaluative potential. These innovations often become a linguistic means of speech aggression. In addition, they reflect the current social and political events of concern to the society and the attitude of the linguistic community to what is happening.
EN
The article concerns the matter connected with relations between political rhetoric and unethical manipulation leading to success in public sphere. The research tool are references to the tradition of classical ethics and to modern philosophers like Derrida and Hannah Arendt. The background of discussion is offensive nature of public discourse and decline of political tactics striving for the common good. I am also referring to the significance of lie in European culture from era of Homer to our times. In this context, the most difficult question to discuss is the exact definition of a political lie, because it is hard to refer a true/ false dichotomy regarding political worldviews. In conclusion I am presenting the research methodology that distinguishes manipulation from sound political action.
EN
The subject of the article is the media image of the local government elections of 2018, which allows to draw representative opinions of the media elites’ representatives and showing the mainstreams of the political dispute, which appeared during the election campaign. The research covered the most important opinion weeklies in Poland, i.e.: “Newsweek”, “Polityka”, “Wprost”, “Gazeta Polska”, “Do Rzeczy”, “Sieci”. The articles on electoral and self-government topics were analyzed.
EN
This article presents the most important manifestations of negative stereotyping, that is, the dehumanization of enemies. Many cognitive and linguistic characteristics of this phenomenon are usually elusive to the participants of social life, so underlying psychological mechanisms are identified too late. This makes it extremely difficult to effectively eliminate them. The aim of the article is, firstly, to present key (empirically verified) cognitive and linguistic strategies responsible for stereotypization of social subjects. Secondly, the explication of the fact that the subtle form of dehumanization, which is negative stereotyping, contains sufficient and very strong grounds for carrying out acts of explicit discrimination, and in some circumstances, even extermination.
EN
The paper presents the results of an analysis of the images of Poland and the Poles in the Ukrainian media discourse. The four types of the discourses devoted to the subject matter of Polish-Ukrainian relations were distinguished. These types are as following: critical of Poles, pro-Polish, humanistic, and rational ones. The results were subjected to a cultural-civilizational analysis.
EN
The article discusses the discourse and feminist practices of the transformation period in Poland. The author traces the intermingling of feminism and postmodernism at the time, the Polish specificity of modernity and democratization, pointing to the role of critical art in the performative archive of Polish feminism of the 1990s. She reconstructs the feminist archive of that time to inquire about its contemporary potential and agency.
EN
The usage o f play elements in the public discourse tends to become common in the contemporary Poland. This article shows different kinds o f that language play. A ll the examples were taken from the speech activities o f the Polish politicians and journalists during the parliamentary campaign o f 2007. The author emphasizes the persuasive character o f those linguistic techniques and at times their extremely aggressive nature. The most influential sources o f this tendency typical for the modem political discourse are in the creative language activities o f “Gazeta Wyborcza” daily and are also present in the works o f “linguistic poets”.
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Funkcje emblematów w strukturze dialogu

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EN
So far, emblems have been considered a consistent and speech-independent gesture code. This paper attempts to track the function that they play in a natural dialogue. The footage we used to study emblematic gestures, contained such TV programmes where participants can be observed in the situation of unrehearsed dialogue, as it is then that the function of their emblematic gestures is enriched with additional elements such as a mental rapprochement of the interlocutors, and modifications of the syntactic flow of utterances. During the dialogue, speakers might also create new gestural illustrators which can become the seeds of new emblems. The paper also signals a new category of gestures, emotion icons, that were not recognized in previous classifications. Unlike the already known emotion indicators, they do not so much indicate the emotional state of the speaker, as mimic it in a gesture, and are an iconic expression that can even transform into an emblem of the given emotion.
EN
The main aim of this paper is to reconstruct the most important rhetorical elements of selected Polish exposé in the transition period. The author assumes that rhetoric is a tool to exposé the symbolic legitimacy of a particular rationality of governance. Exposé is an ideological answer to the question: “how to live” and “what is society”. The answers to these questions, given in terms of democratic capitalism, is, according to the author, associated with the need to naturalize such a world view in which the individual must individually seek the basic promise of politicians – safety. Article provides an overview of “images” of the society and the political authority tasks that we can find in the exposé four Polish prime ministers during the Third Republic of Poland.
EN
The article proves the scientific validity of a model of civil society developed by Dekker and Van den Broek, which includes community, market and state. Its main indicators: social capital and public discourse are applied to compare the developments of civil society in the Netherlands and Poland. This model includes a guiding principle – voluntariness. It serves to interrogate a correlation between the strong normative conditions: religious behavior and shared historical experience on the one hand, and the weak level of the civil society developments in Poland on the other.
PL
Artykuł analizuje model społeczeństwa obywatelskiego rozwinięty przez Dekker’a i Van den Broeka, uwzględniający złożony ład społeczny obejmujący triadę społeczeństwo-rynek-państwo. Jego główne wskaźniki, kapitał społeczny i dyskurs publiczny, zastosowane są w analizie naprzeciwległych przykładów holenderskich i polskich. Artykuł poddaje analizie centralne uwarunkowanie koncepcyjne modelu, a więc wolontariat, które służy interpretacji fenomenu korelacji silnych trendów społecznych, religijności i wspólnoty historycznej, oraz niskiego poziomu społeczeństwa obywatelskiego w Polsce.
EN
The subject of the article is to present a rhetorical approach in linguistic analysis of functioning of culture idioms (winged words) in the contemporary public discourse. The chosen example of the winged words is the Milan Kundera’s novel title The Unbearable Lightness of Being which turned out to be often rephrased/paraphased and used idiom in Polish media (press titles) and commercials (slogans). The main directions of analysis was based on one of the fundamental rhetorical rules – the principle of appropriateness. The principle was recognized as a useful scientific tool in linguistic research because 1) it allows to deeply interpret intertextual games, 2) enables esthetic verification of idioms modifications in public discourse and, 3) lets to assess a communication act based on idioms as coherent or not in context of sender-recipient relations. Paraphases and rephrases of analyzed winged words showed that they include both rthetorical inventio and dispositio techniques but the inventio strategy is crucial here for appropriateness. The main conclusions of the presented research for the analyzed texts of public discourse are as following: 1) appropriate press tittle based on winged words is clear for recipient, and coherent with the article subject; 2) appropriate slogan based on winged words is adequate to target recipient, and understood not only as persuasive but also informational text; 3) intertextual games in both types of public discourse are focused on intriguing the recipient but keeping the principle of appropriateness has different axiological rank in each of them: in press discourse appropriateness is an autotelic value as a kind of cognitive value, in marketing discourse commercial utility is a priority so appropriateness becomes instrumental value there.
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Emocje w dyskursie publicznym

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EN
In political discourse, the recipient is collective and intentional. Being a part of public discourse, political discourse abounds in speech acts that have emotive-evaluative function. In the prezent paper, the Author discusses the most frequent evaluative-emotive acts gleaned from parliamentary speeches, and these include: accusations, complaining, bragging, expressing recognition and justification. The methodological Framework adopted by the Author adheres to the model proposed by Aleksy Awdiejew. Another phenomenon observable in public discourse is aggression. Irrespective of this, expressing emotions in public discourse is sometimes ideologically motivated.
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