Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Zarządzanie w Kulturze

Authors help

  1. 1 Ostrowski P.

Years help

  1. 1 2013

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  publiczna radiofonia, strategia rozwoju , skuteczne zarządzanie mediami, wartość firmy
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Strategia publicznej rozgłośni regionalnej na przykładzie Radia Koszalin

100%
Ostrowski P.
Zarządzanie w Kulturze
|
2013
|
vol. 14
|
issue 4
PL
The business strategy of local public radio based on examples from Radio KoszalinThe publication presents the business strategy of a local public radio station based on the example of Radio Koszalin. As far as media management in an unstable situation is concerned, the efficient execution of the strategy is the key factor. Radio Koszalin is the only local public institution that is not supported by the voivodeship. The management board in cooperation with the employees have developed a corporate strategy for years 2012–2014 in order to increase the influence of the local media and improve the company value in the long term. The main purpose of Radio Koszalin is to gain the leading position on the media market within the Central Pomerania region. The new strategy provides an effective realization of the defined objectives.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.