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EN
A comprehensive understanding of participants’ motives to complete web-based surveys has the potential to improve data quality. In this study we tested the construct validity of a scale developed to measure motivation to participate in webbased surveys. We expected that 7 different motivations observed in our previous study will form a 3-factor structure, as predicted by Self-Determination Theory. This web-based questionnaire study comprised 257 participants completing the Voluntary Participation in Online Studies Scale. Their responses to 21 items underwent a principal component analysis and confi rmatory factor analysis. As we expected, three factors were identifi ed: intrinsic motivation, extrinsic motivation and amotivation. In line with Self-Determination Theory there are three distinct groups of motives among web-surveys participants with amotivation as an understudied motivational state. We discuss the results suggesting which types of motivation might lead to higher quality of data with an emphasis on possible negative effects of amotivation.
Przegląd Socjologiczny
|
2013
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vol. 62
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issue 1
189 - 208
PL
Dokonujący się na świecie rozwój nowych technik ilościowych badań społecznych, opartych na nowych technologiach, jest szczególnie związany ze wzrostem popularności internetowych access paneli. Internetowe access panele umożliwiają szybką realizację różnego rodzaju interdyscyplinarnych badań na niespotykaną dotąd skalę, jednak same w sobie także generują nowe problemy i wyzwania, konieczne do przezwyciężenia przez zarządzających panelami, badaczy i metodologów. Do wyzwań tych można zaliczyć konieczność: sprecyzowania, przeformułowania lub uzupełnienia wielu definicji; przyjęcia odpowiednich standardów badań; wypracowania porównywalnych z sobą, precyzyjnie i formalnie zdefiniowanych wskaźników jakości paneli itp. Dobrym punktem wyjścia do takich rozważań są zapisy normy ISO 26362:2009 oraz wskazówki ESOMAR, dotyczące wykorzystania i funkcjonowania access paneli. Zapisy te nie rozwiązują jednak wielu problemów i konieczne jest ich dalsze precyzowanie i aktualizowanie. Szczególnie istotnymi kwestiami, wartymi rozważenia, są wyzwania związane ze wskaźnikiem response rate oraz reprezentatywnością badań realizowanych na internetowych access panelach. Kluczowym wyzwaniem rozwoju badań tego typu jest również zapewnienie panelistów/respondentów online chętnych do udziału w badaniach społecznych. Doświadczenia różnych access paneli pokazują, że ich potencjał badawczy stale rośnie i może być intensywniej wykorzystywany również w Polsce – zarówno w bliższej, jak i dalszej przyszłości.
EN
The development of new techniques of quantitative social research, which is performing in the world, is particularly associated with an increase in popularity of online access panels. Internet access panels enable rapid implementation of different types of interdisciplinary research on an unprecedented scale, but they also generate new problems and challenges, which are necessary to clarify, reformulate or complete many definitions; adopt appropriate standards of research, develop comparable with each other, precisely and formally defined indicators of panels’ quality, etc. A good starting point for such considerations is the ISO 26362:2009 standard and ESOMAR guidelines concerning the use and functioning of the access panels. These documents, however, do not solve many problems and further refining and updating them is a necessity. Particularly relevant issues worth considering are the challenges associated with the response rate and the representativeness of studies, carried out in online access panels. The key challenge in the development of this type of research is also to ensure the panelists / on-line respondents willing to participate in social research. Experiences from a variety of access panels show that their research capacities continue to grow and can be used more intensively also in Poland – both in the near and distant future.
EN
Survey statisticians have been dealing with the issues of nonresponse in sample surveys for many years. Due to the complex nature of the mechanism, so far it has not been easy to find a general solution to this problem. In this paper, several aspects of this topic will be elaborated on: the survey unit nonresponse bias has been examined alternatively by taking response amounts which are fixed initially and also by taking the response amounts as random variables. An overview of the components of the bias due to nonresponse will be performed. Nonresponse bias components are illustrated for each alternative approach and the amount of bias was computed for each case.
EN
The following study addresses the problem of predicting the respondents’ survey preferences when implementing a mixed-mode survey design. Most previous experimental research implies that offering respondents the choice of modes results in a drop in response rates. The consequence of that effect is a need to establish survey mode preference predictors that will make the improvement of mixed-mode survey quality possible. Sending a request for participation in the applied mode to a subcategory of the sample, the one we suppose would most likely prefer that mode, can raise response rates, and quality of measurement, and sometimes reduce the costs of the research. Because of the practical aspect, these predictors should be included or be deducible from the survey frame and restricted to the specific socio-cultural area. This article will include an overview both of strategies of mode preference research and of possible predictors of preference itself. Then the ESS Mixed Mode Experiment from 2015 conducted by the team from the Polish Academy of Sciences will be presented. The data from this experiment was used to create logistic regression models analyzing which socio-demographic variables influence the mode preference among Polish respondents. One possible application is use of the conclusions to address future participation requests, which will be based on the mode probably preferred by the specific sample members.
PL
Dywersyfikacja technik ilościowych w naturalny sposób rodzi pytanie o ich ekwiwalentność. W niniejszym opracowaniu porównano dwie popularne w Polsce procedury badawcze: „tradycyjną” technikę PAPI oraz „nowoczesną” – CAPI. Analizy przeprowadzono w oparciu o doświadczenia Centrum Badania Opinii Społecznej – polskiego ośrodka badawczego, w którym we wrześniu 2008 roku, po dwudziestu sześciu latach badań tradycyjnych, przeprowadzono pierwszy pomiar z wykorzystaniem techniki CAPI. W artykule w pierwszej kolejności opisano zróżnicowanie technik w aspekcie wskaźników realizacyjnych, a następnie zanalizowano wpływ procedur na stosunek respondentów do aktu pomiaru oraz udzielane odpowiedzi.
EN
The diversification of quantitative techniques naturally raises the question of their equivalence. The paper makes a comparison of two standardized research techniques popular in Poland: “the traditional one” – PAPI and “the modern one” – CAPI. It is based on the experience of Public Opinion Research Center – Polish research center, where in September 2008, after twenty-six years of traditional researches, the first measurement was carried out using CAPI technology. The article first describes the diversity of techniques in terms of realization indicators, then analyzes the impact of procedures on the respondents’ attitude to the act of the measurement and answers given to survey questions.
EN
Postal reviews are widely used in social sciences research because of their great popularity both with respondents and researchers. In Poland postal reviews are used less often than other methods of communication. A low or very low percentage of returned questionnaires is most often mentioned as the reason. This opinion results first of all from not knowing that condition the rate of their return, and particularly from not knowing the cultural peculiarity of Poland in this respect. The sources of this state should be looked for in underestimating the importance of the problem in academic handbooks that only popularise and deepen negative stereotypes about postal review, and in a small number of specialist publications on the variables that are significant for the rate of return in the case of Polish population. In order to fill the existing gap in the knowledge of peculiarity as far as the reaction of potential respondents in Poland is concerned to marketing research with the use of postal review it was decided that opinions and experiences connected with postal review should be collected and analysed. They came from people who occupy themselves in marketing research, first of all in its theoretical aspect, but also having practical knowledge in this field. 89 professors were chosen who specialise in the field of marketing. They were sent aquestionnaire, specially worked out for the study. The questions were concerned, among others, with the peculiar character of postal reviews done by those people. The rate of return after two contacts was 43.7%. The article contains a specification of the rate of return of questionnaires depending on the used factors of review personalisation, financial gratification, the number and form of contacts with respondents and factors connected with the specificity of sending and returning the research materials by respondents. The obtained results are compared and analysed against the background of results of research done in the West. These specifications and analyses may be a good source of hypotheses for future research of cultural conditioning and combination of factors that allow maximising the rate of return of postal review questionnaires in Poland.
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