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  1. 1 Ochrona Zabytków

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  1. 1 Cudny W.

  2. 1 Rouba R.

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  1. 1 2010

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Monitorowanie zabytkowych rezydencji funkcjonujących na rynku usług hotelarskich w Polsce w latach 2002-2011

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Rouba R., Cudny W.
Ochrona Zabytków
|
2010
|
issue 1-4
183-198
EN
The Polish tourism industry has undergone a very significant revolution in the last ten years. Customers’ needs and expectations have changed together with the quality of the services provided. There has been a great transformation in the hotel market. Historic palaces, manor houses and castles, a great majority of which are located in rural areas, renovated and revitalised due to their hotel function, constitute an interesting sector of the Polish hotel market. The article focuses on the specifics of the market of historic residences with a hotel function, where fast-growing competition forces managers to use marketing concepts adjusted to the uniqueness of the product. Issues concerning pricing policies have been presented in a broader scope, along with the changes in the prices of hotel services in the historic palaces, manor houses and castles between 2002 and 2011.
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