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Eye-tracking in Cultural Studies

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Perspektywy Kultury
|
2019
|
vol. 27
|
issue 4
169-184
PL
Eye-tracking to technologia, której działanie polega na śledzeniu ruchu gałek ocznych. Wyniki badania pozwalają na szczegółową ana­lizę ścieżki wzroku, udzielają odpowiedzi na pytania, na co patrzymy, na czym skupiamy największą uwagę, a co ignorujemy i czego nie do­strzegamy, pomimo tego, że znajduje się w polu widzenia. Śledzenie ruchu gałek ocznych nie jest technologią nową, jednak stale udosko­nalane, zyskuje coraz większe znaczenie w życiu codziennym, wielu dziedzinach nauki i w badaniach rynku konsumenckiego. Współ­czesna kultura, zorientowana na absorbcję obrazów, jest szczególnie doskonałą płaszczyzną, na której badania eye-trackingowe znajdują wiele często niestandardowych zastosowań.
EN
Eye-tracking is a technology based on tracking the movement of eye­balls. The results of the study allow a detailed analysis of the path of sight, and provide answers to the questions: what are we looking at, what we focus on and what we ignore despite that the objects are lo­cated in our field of view. The eye movement tracking is not a new technology, but it is constantly improved and is gaining importance in many fields of science and consumer market research. Contempo­rary culture, oriented to image absorption, is a perfect surface for non-standard eye-tracking research.
EN
In this paper we discuss the problem whether the disorder of the development of spelling awareness visible in the form of spelling errors occurs at the level of the visual perception of words. It was assumed that, in an eye-tracker study, adolescents aged 13–15 years with a spelling disorder (N = 32) will have a different pattern of eye movement in the task of evaluating the correctness of spelling in word and pseudo-word tasks than good spellers (N = 19). The main result was the lack of inter-group differences with regard to most indicators of eye movement. This means that both groups examine the words with a spelling diffi culty in a similar, visual way. There is no difference between the level of engagement and direction of visual attention. The disorder of the development of spelling awareness, therefore, is not the result of the problems with perception and attention.
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