The scientific study is devoted to the development of conceptual bases, principles and scenario of the modelling of environmental safety in the system of sustainable development. The study considers artificiality, structural instability, quantifiability and duality of environmental safety. Factor and time components of safety determined according to the modified stochastic approach are also disclosed. They interpret the dependence of the environmental competitiveness of the region on the level of environmental hazard (component by component), innovation and investment activity aimed at improving the state of the environment. The authors of the paper argue that safety modelling, in view of institutional transformations (or responses), characterizes the level of response to challenges, taking into account the analysis of environmental safety issues in the system of sustainable development, the state of legal mechanisms, the struggle against threats and risks, etc. In the light of the aforementioned, an econometric model of the period and change in the dependence of the ecological competitiveness of the territory on the level of environmental hazard, innovation and investment activities aimed at improving the state of the environment is developed. The obtained results of the modelling, based on modified stochastic approach using real information that quantitatively reflects the features of such processes, prove a significant influence of genetic factors on competitiveness.
Artykuł przedstawia problematykę zastosowania podejścia scenariuszowego do projektowania modeli biznesu w sektorach kreatywnych. Sektory kreatywne ze względu na swój dynamiczny charakter pozwalają na wykorzystanie wielu rozwiązań opartych na różnych scenariuszach. W artykule przedstawiono możliwości zastosowania dorobku podejścia scenariuszowego zarządzania strategicznego w procesie projektowania i modyfikacji modeli biznesu. Wskazano zalety, ale także ograniczenia zastosowania podejścia scenariuszowego w kontekście specyfiki sektorów kreatywnych. W części praktycznej spróbowano wskazać kilka możliwych scenariuszy dla wybranej gałęzi działalności w sektorze kreatywnym.
EN
The article presents the issue of the application of scenario approach to design business models in the creative industries. Creative industries have a dynamic nature which allow the use of multiple solutions based on a number of scenarios. The article presents the possibility of applying the scenario approach in the design and modification of business models. It pointed out the advantages but also limitations the application of scenario approach in the context of the specific nature of creative industries. In the practical part was presented some possible scenarios for the selected activities in the creative industries.
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