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The Concept of Ocularcentrism & Photographic Models of Vision From the Perspectives of Software Studies and Cultural Analytics Methods of Social Media Images and the Consumer Society Theory

100%

Chmielecki K.

Studia Medioznawcze

2021

issue 3

962-994

Scientific objective: The concept of ocularcentrism as the dominant ideology acts as a very important role within visual shaping photographic models of vision used by social media and photographic images. The paper focuses on the concept of ocularcentrism as the dominant effect of sight in visual culture, the problems of “ocularcentric discourse,” presented in forms of the “phono-logo-centrism” paradigm, and ocularcentric ways of seeing, or scopic regimes: “Cartesian perspectivalism,” the “Art of Describing,” “baroque vision,” and photographic models of vision that have been discussed in two theoretical contexts: Lev Manovich’s Software Studies and Cultural Analytics methods and Zygmunt Bauman’s consumer society theory that can be understood as the “embodied eye” and the “armed eye” concepts. Research methods: I suggest use of critical methods of Martin Jay’s Visual Studies in the perspective of the history of visuality from the ancient Greek to the philosophical, twentieth-century French thought, undertaking Software Studies and Cultural Analytics methods, in an analysis of the research project of Manovich’s “Phototrails,” as well as Bauman’s consumer society theory in an analysis of the photographic project of Alain Delorme’s “Totems.” Results and conclusions: I hope that exploring theoretical problems of visual culture will allow researchers to open a new field of reciprocal correspondence between the concept of ocularcentrism, photographic models of vision, Software Studies, and Cultural Analytics methods, as well as Bauman’s consumer society theory, based on possibility of coming to conclusions, posing questions, and hypotheses. Cognitive value: The paper is an attempt to make a contribution to the hitherto unexplored research on the concept of ocularcentrism as the dominant effect of sight, subjecting to analysis the research project of Manovich’s “Phototrails,” in the perspective of Software Studies and Cultural Analytics methods within “media visualizations,” as well as the photographic project of Delorme’s “Totems,” in the perspective of Bauman’s consumer society theory, consumerism, consumption, and social exclusion.

Kultura wizualna technologii ubieralnej

100%

Gruchoła M.

Roczniki Kulturoznawcze

2018

vol. 9

issue 3

5-24

Celem artykułu była próba opisu technologii ubieralnej jako przejawu kultury wizualnej (ikonosfery, socjosfery, reżimów obrazowania i patrzenia) w różnych typach społeczeństwa (w społeczeństwie ikon, spektaklu, autoprezentacji, designu i podglądactwa). Zgodnie z ideą zwrotu wizualnego przedmiotem badań były zarówno obrazy wypełniające życie społeczne, jak i obrazy potencjalne, które mogą być zaobserwowane, niekoniecznie materialnie utrwalone w postaci obrazu (np. cyfrowego). W procesie badawczym przyjęto tezę, że zgodnie z hipotezą opóźnienia kulturowego Williama Ogburna praktyki społeczno-kulturowe tworzące kulturę wizualną technologii ubieralnej nie nadążają za zmianami w obszarze technologii. Teza została potwierdzona. W publikacji zastosowano metodę historyczną i analityczno-opisową. Artykuł ma charakter teoretyczny.

The aim of the paper was an attempt to describe wearable technology as a symptom of visual culture (iconosphere, sociosphere, view regimes and beholding) in different types of society (in the society of icons, of the spectacle, of auto-presentation, of design and of peeping). In conformity with the idea of visual return, the subject of the research were both the images filling social life, as well as potential images which may be observed, not necessarily in a material way, transcribed, for example, in the form of a numerical image. In the research process the thesis was accepted that, in accordance with the William Ogburn’s hypothesis of cultural delay, the social-cultural practices creating the visual culture of wearable technology, do not keep pace with changes in the sphere of technology. The thesis was confirmed. The historical and analytical-descriptive methods were applied in the paper. The article has a theoretical character.

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1 Roczniki Kulturoznawcze

1 Studia Medioznawcze

1 Chmielecki K.

1 Gruchoła M.

1 2021

1 2018

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The Concept of Ocularcentrism & Photographic Models of Vision From the Perspectives of Software Studies and Cultural Analytics Methods of Social Media Images and the Consumer Society Theory

Kultura wizualna technologii ubieralnej