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Silver Consumers and Their Shopping Specifics

100%
Lesáková D.
Oeconomia Copernicana
|
2013
|
issue 4
103-114
EN
Seniors constitute large and constantly growing group of consumers. These „silver consumers“ form a potentially significant market segment for the near future. An ageing population has implications for pension policy, healthcare policy, but also market policy. In spite of the scope of senior´s group, little atten-tion was paid to this segment from the retail industry in Slovakia, and more re-search to identify their shopping behaviour is required in order to suggest relevant actions. Considering the need for understanding this market segment, the objective of our paper is to identify the specifics in shopping behaviour of the seniors market, with the emphasis on grocery products. Two main goals were stated as the key for our research: the identification of preference factors in the choice of a shopping place by seniors, and the factors influencing seniors decisions in grocery stores. To explore views and opinions of silver consumers in relation to a preferred place of shopping, focus groups were created. Questions regarding the patterns of shopping, decision factors and motives were also raised. A total of 126 partici-pants took part in the focus groups. Because the seniors are rather multidimen-sional and very complex segment, in order to indicate the key characteristics in the shopping behaviour of seniors, three age subgroupings in the large segment of seniors were formed: seniors aged 60-69, seniors aged 70-79, seniors aged 80+. The principal purpose of the focus groups interviewing was to determine the factors affecting store choice and shopping behaviour of older people. Recom-mendations on how the retail industry could respond best to silver consumers were developed based on the empirical outcomes.
2
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Diversification of student consumption during the pandemic - Albania, Poland and Portugal

100%
Grzywińska-Rąpca M., Duarte N., Kulli A., Enkelejda G.
Central European Economic Journal
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2022
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vol. 9
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issue 56
309-322
EN
This paper aims to identify changes in consumption by students from Albania, Poland and Portugal in the era of the SARS-CoV-2 coronavirus. The study was conducted on a sample of 668 students of the Qiriazi University College and Aldent University in Albania, the University of Warmia and Mazury in Olsztyn, Poland and the School of Technology and Management of Porto Polytechnic in Portugal. The estimated volumes of basic macroeconomic indicators for this period prove that the crisis caused by the COVID-19 epidemic may be the cause of many adverse changes in various areas of life. The empirical study aimed to determine the impact of the epidemiological situation on changes in the shopping habits of students – designated as young consumers. The main goal was to identify differences in the purchasing decisions of young consumers depending on gender and nationality. The research instrument was a standardized survey questionnaire, which was divided into three thematic blocks. The first part of the questionnaire contains questions on the housing conditions of students, in the second part – activity on the labor market, and in the third part – issues related to shopping and the use of cultural services and the way of spending free time. Some conclusions were drawn from the research: (1) pandemic did not change the periodicity of purchases, (2) from online buying did not show a boom in the samples analyzed in this study, (3) students from these countries changed their shopping behavior in terms of shopping places. The conclusions formulated in the study, as well as the topicality of the issues, allow them to be considered useful for institutional entities interested in observing changes in consumption during the pandemic. The scientific contribution of theoretical and empirical considerations is primarily the systematization of theoretical foundations and the conceptualization of the category of factors determining the diversity of purchasing behavior of young people (students).
3
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Gender differences in mall shopping:a study of shopping behaviour of an emerging nation

100%
Sohail M. S.
Journal of Marketing and Consumer Behaviour in Emerging Markets
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2015
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issue 1(1)
36-46
EN
Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the genders associated with mall patronage. Based on a survey of 513 shoppers across Saudi Arabia, the study finds significant differences in shopping behaviour. The paper discusses the findings and makes recommendations to mall operators
4
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Korzystanie z handlu elektronicznego przez konsumentów o różnych stylach życia

63%
Parys E.
Studia i Prace Kolegium Zarządzania i Finansów
|
2023
|
issue 189
93-112
EN
The article describes the problem of online shopping habits dependent on the lifestyle the customers lead. Besides the literature overview, the article presents the results of a survey conducted by the author in August and September of 2021 on a group of 300 customers via an on-line panel. Segmentation analysis, through the use of cluster analysis, allowed to define four customer segments: Active, Intellectuals, Overworked and Egocentrics, which describe the way they shop on-line. The aim of the article is to verify customers’ habits in regards to on-line shopping, which depend on the lifestyle they declare.
PL
Artykuł porusza problematykę korzystania z handlu elektronicznego przez konsumentów w zależności od stylu życia, jaki prowadzą. Obok przeglądu literatury dotyczącego stylów życia i handlu elektronicznego w artykule przedstawione zostały wyniki autorskiego badania ilościowego poświęconego problematyce korzystania z handlu elektronicznego przez konsumentów o deklarowanych odmiennych stylach życia. Badanie przeprowadzono na przełomie sierpnia i września 2021 r. na próbie 300 konsumentów przy wykorzystaniu panelu internetowego. Dokonana analiza segmentacyjna, z wykorzystaniem analizy skupień, pozwoliła wyodrębnić cztery segmenty konsumentów: Aktywnych, Intelektualistów, Zapracowanych i Egocentryków oraz zaprezentować, jak przedstawiciele poszczególnych segmentów korzystają z handlu elektronicznego. Celem artykułu było zweryfikowanie, czy, a jeśli tak, to w jaki sposób styl życia deklarowany przez konsumentów różnicuje ich internetowe zwyczaje zakupowe.
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