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The small and large business interaction within national economy's gross added value reproduction in Ukraine

100%
Kalchenko S., Trusova N., Hrybova D., Biliaiev S.
Oeconomia Copernicana
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2018
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vol. 9
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issue 3
403-417
EN
Research background: The main background of this article is the thesis that sectors of small business and large business respond differently to shifts in macroeconomic conditions. Purpose of the article: This article is devoted to empirical evidence whether there are signs of small business ability to compensate for negative trends, emerging in the sectors of large and medium-sized business in Ukraine. Methods: The dynamics of gross value added was chosen as the main indicator of small business potential to create compensatory effect for reduction in employment, share of value added and GDP, observed in sector of large and medium-sized business. For factor analysis of actual gross added value dynamics, the authors have built a multiplicative term, which expresses the different characteristics of economic activity in small, large and medium-sized business impact on the gross added value dynamics. The authors have also evaluated the specific impact of these factors using the method of chained substitution. Findings & Value added: The results obtained by factors analysis did not prove the thesis about small business capacity to compensate for the negative trends observed in the sector of large and medium business. The trend of economic activity in small business sector, trend of labor productivity, and trend in dynamics of added value share in small business output were causes of gross value added decreasing in the national economy during the period researched. These results can be interpreted as a sign that in case of unchanged quality indicators of economic activity in small business sector (in the first turn, the labor productivity and share of value added in output) this sector ability to compensate for negative trends in large business will be very doubtful.
2
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Nomen omen: Recent trends in company names

100%
Hernik J.
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
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2019
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vol. 53
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issue 2
EN
Theoretical background: It is a well-known fact that a name should be original and distinguish a business from the competition. It should also meet several other criteria, such as being easy to pronounce and remember, and being connected with the specifics of the company’s operations. Company names, as with any other names, are important because people react to a word the same way they react to the object this name denotes. Therefore, the length of a company name and the words it contains are important. Moreover, in the marketing nomenclature what carries the most significance is not the word itself but the so-called connotation, i.e. the direct reference to the object of the word and the entire set of features connected with it. When creating their own company names, entrepreneurs often use this aspect to better communicate with their target audience. This is enforced by both the growing competition and the expectations of consumers. In recent years, considerable innovativeness can be observed on the part of entrepreneurs who depart from traditional terms and decide on unusual names.Purpose of the article: The following article presents trends in Polish company names from the perspective of marketing efficiency on the one hand, and linguistic innovation on the other. The purpose of the article is to determine the kind of linguistic changes and their assessment from the viewpoint of communication effectiveness.Research methods: The empirical section includes the analysis of 247 names of companies that provide hairdressing services, while the theoretical section concerns the issues of creating a brand and the lexical side of it. In particular, the considerations concern the linguistic norms and marketing principles behind creating company names.Main findings: The findings indicate that the names ceased to be original but from a marketing perspective they became more effective. The names became more efficient in terms of marketing communication, for example, the words "studio" and "academy" (studio or akademia in Polish) carry a lot of content and connote expertise, knowledge and elite. Of course, the name and surname of an owner (which were popular in the past for hairdressing companies' names) does not include such information. Of further interest is that foreign sounding words have also disappeared almost completely; in particular, the number of words from English has decreased. Therefore, by using words with a more universal meaning and domestication in the Polish language, a company evokes positive reactions and associations, which are very important in the first contact between a customer and a company.
3
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Przedsiębiorczość w procesie rozwoju obszarów wiejskich

75%
Jarka S.
Problemy Zarządzania
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2015
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issue 4/2015 (56)
238-250
EN
Development of small and medium enterprises in rural areas is an important factor of economic growth, which provides a rationale to place these entities at the heart of this paper. In this paper, varied conditions of rural entrepreneurship were described, with a focus on rural areas located far from agglomerations. The determinants of development of entrepreneurship were analysed. The factors affecting development of small enterprises were presented based on empirical data collected from small companies from Wielkopolskie Voivodeship.
PL
Rozwój małych i średnich przedsiębiorstw na obszarach wiejskich stanowi ważny element każdej gospodarki, dlatego w opracowaniu skupiono się na tych podmiotach. W artykule scharakteryzowano odmienne uwarunkowania rozwoju przedsiębiorczości na terenach wiejskich, szczególnie tych oddalonych od dużych aglomeracji miejskich. Opisano czynniki rozwoju przedsiębiorczości. Na podstawie wyników badań przeprowadzonych w małych przedsiębiorstwach z terenu województwa wielkopolskiego przedstawiono determinanty rozwoju małych przedsiębiorstw, określono także siłę konkurencyjną przedsiębiorstw.
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Zarys komunikacji marketingowej w przedsiębiorstwach działających na obszarze lokalnym

75%
Grąbczewska K., Kasian S. J.
Pieniądze i Więź
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2021
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vol. 24
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issue 1 (90)
23-32
PL
Celem artykułu jest systematyzacja wiedzy dotyczącej komunikacji marketingowej w przedsiębiorstwie lokalnym. Wspomniane przedsiębiorstwa powinny intencjonalnie prowadzić komunikację marketingową. Dzięki temu organizacja może poszerzyć swoją działalność, tym samym zwiększając zysk. W artykule dokonano analizy istoty komunikacji marketingowej oraz przeglądu praktycznych rozwiązań właściwych do zastosowania w przedsiębiorstwie lokalnym.
EN
The purpose of this article is to systematize the knowledge on marketing communication in a local business. These local companies should consciously conduct their marketing communication. This allows the organization to expand its activities, thereby increasing its profits. The article analyzes the essence of marketing communication, and reviews practical solutions suitable for the use in a local enterprise.
5
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Activity of small businesses in the process of building relationships in the supply chain

63%
Glabiszewski W.
LogForum
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2016
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vol. 12
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issue 3
259-267
EN
Background: Multilateral cooperation is an inherent part of any business and one of the most important factors in the success of modern enterprise. Therefore, in this paper the author addresses the problem of building relationships with partners in a supply chain and focuses on the development of relational abilities as well as inter-organizational ties, and his exploration and considerations are applied to small businesses. Methods: In the empirical part of the work the author aims to identify the scope and intensity of the involvement of small businesses in taking measures to build relationships with supply chain partners. The basic source of data is the results of empirical research conducted by the author in 2014 by means of mail and personal surveys. A questionnaire specially designed for this purpose was sent out to 500 randomly selected small businesses from the kujawsko-pomorskie region (Poland). Results: The author provides a positive verification of the formulated hypotheses, which imply that small businesses take action to develop both their ability to establish and maintain relationships and the actual relationships with partners in the supply chain. However, they take various activities into account, but not all, and this is mostly done in a manner that is not systematically, particularly in relation to those undertakings which require more sophisticated skills and tools. Conclusions: Propagating the theory of relational abilities among small businesses and the concepts indicating the forms of their development and use appears to be justified, even if these companies seem to be aware of the impact of the quality of relationships with supply chain partners on the effects of cooperation with them.
PL
Wstęp: Wielostronne współdziałanie jest immanentnym elementem każdej działalności gospodarczej i jednocześnie jednym z najważniejszych czynników sukcesu współczesnego przedsiębiorstwa. Dlatego też autor w niniejszym opracowaniu podejmuje problem budowania relacji z partnerami w łańcuchu dostaw, koncentrując się na kształtowaniu zdolności relacyjnych i więzi międzyorganizacyjnych, przy czym swoje poszukiwania i rozważania odnosi do małych przedsiębiorstw. Metody: W części empirycznej swego opracowania autor stawia sobie za cel dokonanie identyfikacji zakresu i intensywności zaangażowania małych przedsiębiorstw w podejmowanie działań na rzecz budowania relacji z partnerami w łańcuchu dostaw. Podstawowe źródło danych niezbędnych do realizacji przyjętego celu stanowią wyniki badania empirycznego przeprowadzonego przez autora w 2014 r. metodą ankiety w wersji pocztowej i osobistej. Przygotowany w tym celu kwestionariusz ankiety został skierowany do losowo wybranych 500 małych przedsiębiorstw regionu kujawsko-pomorskiego. Wyniki: W artykule autor pozytywnie weryfikuje przyjęte przez siebie hipotezy, w ramach, których zakłada, że małe przedsiębiorstwa podejmują działania mające na celu rozwój zarówno swych zdolności do nawiązywania oraz utrzymywania relacji, jak również samych relacji z partnerami w łańcuchu dostaw. Niemniej jednak ich zaangażowanie w tym zakresie jest istotnie zróżnicowane i raczej niesystematyczne, zwłaszcza w odniesieniu do tych przedsięwzięć, które wymagają zastosowania bardziej wysublimowanych kompetencji i narzędzi. Wnioski: Uzasadnionym wydaje się propagowanie wśród małych przedsiębiorstw teorii zdolności relacyjnych oraz koncepcji wskazujących formy ich rozwijania i wykorzystywania, nawet, jeśli przedsiębiorstwa te wydają się być uświadomione, co do wpływu jakości relacji z partnerami w łańcuchu dostaw na efekty współpracy z nimi.
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