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EN
In the article the toolkit public opinion in modern Ukraine. Directions strengthening social solidarity and new forms of influence on public opinion in modern Ukraine. Characterized the main task of political analysis of public opinion. Comments on the specifics influence public opinion and its functions. It is concluded that the tool is inherent in public opinion is unsystematic. The necessity consistency in use of formation solidary society and promote the idea of Ukrainian national solidarity. The attention on the need to track sentiment of society. The need for attention to the content of media market. The article also describes the main indicators of public opinion. Contact politician or political force, which would be formed through such interactive forms, while almost absent. Communication state and society leads to a distortion of reality and the possibility to influence the coverage of certain events. In light of the obvious failure of state intervention in the sphere of public interests, policies, practices, scientists searching for new meaning social interaction, which is based on the following social processes, association, recognition, communication, understanding and trust. These processes are important components of the idea of solidarity. The policy takes the highest percentage discussion ordinary citizens of our country together.
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