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EN
The article is devoted to the analysis of the directions and mechanisms of adapting the social policy of Belarus to the demographic, migration, communication and technological challenges of modern society. The purpose of the article is to search for social policy mechanisms aimed at developing human potential and stimulating the social activity of citizens. The author analyses the directions of the state’s social policy in the absence of the reproduction of labor resources, an increase in the demographic burden on the ablebodied population, an uneven distribution of labor resources, the emigration of skilled personnel, growth in automation and robotization of production, and a growing need to build effective communication between the government and the population. The article provides an extensive analysis of statistical information, sociological research data, the legislative framework, methods and social technologies of social policy. As a result of the study the author comes to the conclusion that it is necessary to search for new mechanisms for implementing social policy in various fields. Therefore, in the field of demography, it is advisable to search for indirect measures to increase social guarantees for women in order to stimulate fertility, and transform the pension system in order to reduce the demographic burden on the working population. In the field of migration, it is advisable to take government action to prevent the outflow of highly qualified specialists abroad and to return of students who have received education abroad. In the field of social and labor relations existing personnel technologists should be improved and objective methods for evaluating the effectiveness of employees based on a competency-based approach should be introduced. In the field of communication between society and the state it is necessary to inform the public about the current state policy and to organize public discussions of the state initiatives before making them.
EN
Scientific novelty of the article is the analysis of interconnection of the territory competitiveness and development sustainability in the context of national identity and territorial capacity. For researching the economical determinants of the competitiveness and development sustainability the authors used resource approach based on the following methodological path: resources available at the territory can be transformed into assets as a result of its activation that, in its turn, can give to territory socially economic benefit, i.e., it becomes a territory capital. The application of the resource-asset-capital approach can be found in studies of different social sciences, sometimes revealing innovative resources or innovative forms of its activation and capitalization. The idea of the present paper - economic determinants of the territory competitiveness and development sustainability is, firstly, resources availability at the territory, and, secondly, ability of the territorial agents to transform them into territory capital. So, those resources which are available at the territory, but have not been transformed into territory capital, are not able to determine also competitiveness and development sustainability of this territory. The authors assume that weak development of social technologies for activation and capitalization of resources is the most important reason for hindering the competitiveness and development sustainability of Latvia’s regions. This hypothesis was proved by clarifying, within the limits of possibility of Latvia statistics, how much of the resources available in the regions are transformed into assets and further - into benefit carrying capital. By applying case study method in relation to the analysis of problems of sapropels resources’ of the lakes of Latgale region of Latvia’s activation and capitalization, the authors proved the significant role of social technologies for successful realization of material technologies and outlined the algorithm of social technologies for sapropels resource activation and capitalization.
EN
More than 66% of the territory of the State of Bahia is situated in the semi-arid climate zone. In this region, rainfall is irregular and most of the population depends on animal husbandry and agriculture to survive. Water scarcity coupled with the fragility of the water resource management system generates a series of conflicts over the use of water in the state. Rainwater storage presents itself as one of the solutions to the problem of water scarcity, allowing coexistence with drought. The present work aims to identify the existence of social technologies for the use of rainwater in the Salitre River Basin, in the semi-arid region of Bahia, as mitigation measures for the effects of drought. Data from the Brazilian Semiarid Articulation (ASA), the National Semi-Arid Institute (INSA) and the Ministry of Social Development (MDS) were used through the SIG-CIS-TERNAS system. The results showed that the main social technologies for the utilization of rainwater used in the Salitre River Basin are mainly focused on agricultural production and the watering of animals.
ES
O estado da Bahia possui mais de 66% do seu território dentro de uma área de clima semiárido. Nessa região, a ocorrência de chuvas é irregular e a maioria da população depende da criação de animais e da agricultura para sobreviver. A escassez hídrica aliada à fragilidade do sistema de gestão de recursos hídricos gera uma série de conflitos pelo uso da água no estado. A captação de água pluvial se apresenta como uma das soluções ao problema de escassez de água, permitindo a convivência com a seca. Dessa forma, o presente trabalho tem por objetivo identificar a existência de tecnologias sociais de aproveitamento da água de chuva implantadas na Bacia do Rio Salitre, no semiárido baiano, como medidas de mitigação dos efeitos da seca. Para tanto, foram utilizados os dados da Articulação Semiárido Brasileiro (ASA), do Instituto Nacional do Semiárido (INSA) e do Ministério do Desenvolvimento Social (MDS) através do sistema SIG-CISTERNAS. Os resultados apontaram que as principais tecnologias sociais de aproveitamento de água de chuva utilizadas na Bacia do Rio Salitre são voltadas, principalmente, para a produção agrícola e a dessedentação de animais.
EN
In the article counseling, advice and guidance has been defined very broadly. The main focus is to show some areas of the counseling and guidance space as dominated by a certain modality. First, we point out to guidance that could be coded as ‘Biblical”, i.e. constituting not only guidelines but primarily the driving force for subsequent civilizations within a world formed by them. Another macro-counseling example are slogans of the French Revolution and, in general, the Enlightenment. In the article we focus on a thought experiment, taking as our input the WHO guidelines on sexual education for children and youth. Our attention was drawn primarily by the term ‘guidelines’ and a thorough analysis of excerpts from the guidelines revealed not only specific aspects of narration but also persuasion mechanisms, aimed to convince the reader of the guidelines validity. This revealed the ideological character of the Standards for Sexual Education in Europe and the attempt to create social demand for such, and not another counseling content and educational design. Counsellogy as an academic field has not yet examined the offer of the Standards and only rarely focused on macro-counseling, and hence we draw some hypotheses related to future work in these areas.
PL
W artykule kwestię poradnictwa, porad, doradztwa potraktowano bardzo szeroko. Głównie chodziło w nim jednak o ukazanie niektórych obszarów w przestrzeni porad i doradztwa jako zdominowanych przez pewną modalność. Na wstępie wskazane zostały porady, które można skrótowo nazwać „biblijnymi”. Stały się nie tylko wskazaniami, ale nade wszystko siłą sprawczą powstawania kolejnych cywilizacji tworzonego przez nie kształtu świata. Innym przykładem przedstawionego tu makroporadnictwa są hasła Rewolucji Francuskiej i Oświecenia w ogóle. Przede wszystkim dokonano tu jednak pewnego eksperymentu myślowego, dla którego materiałem wyjściowym były zalecenia WHO, dotyczące standardów edukacji seksualnej dzieci i młodzieży. To właśnie termin zalecenia skierował uwagę autora na ten materiał jako interesujący rodzaj makroporadnictwa. Wnikliwa analiza poszczególnych partii opracowanych zaleceń pozwoliła na odtworzenie zarówno nieoczywistych aspektów omawianej narracji, jak i mechanizmów perswazyjnych, mających przekonać odbiorcę o ich słuszności. W ten też sposób ujawniono ideologiczny charakter Standardów edukacji seksualnej w Europie oraz próbę wytwarzania społecznego zapotrzebowania na taki a nie inny poradniczy przekaz i koncepcję edukacji. Poradoznawstwo jako dyscyplina akademicka dotychczas nie analizowało propozycji zawartej w „Standardach” i rzadko zajmowało się zagadnieniami makroporadnictwa, stąd na zakończenie można wysunąć pewne hipotezy, dotyczące dalszej pracy nad tymi obszarami.
PL
Celem artykułu była próba określenia, w jaki sposób technologie społecznościowe wpływają na powstawanie nowych modeli biznesowych w branży turystycznej. Dokonano przeglądu literatury oraz studium przypadku portalu TripAdvisor. Zaprezentowana analiza pokazała, że nowe technologie informacyjne mają duży wpływ na branżę turystyczną, zmieniając zachowania zakupowe turystów oraz sposoby funkcjonowania wielu przedsiębiorstw branży turystycznej. Dzięki nowym technologiom informacyjnym opartym na sieci Internet pojawiają się różne modele e-biznesowe, które odgrywają coraz większą rolę na rynku usług turystycznych. Firma TripAdvisor, opierając swój model biznesowy na technologiach społecznościowych, skorzystała z efektu sieciowego, co pozwoliło jej osiągnąć sukces rynkowy.
EN
The aim of the article was to determine how social technologies influence the emergence of new business models in the tourism industry. The article reviews literature and a presents a case study of the TripAdvisor portal. The analysis presented in the article showed that new information technologies have a big impact on the tourism industry. We can observe changes in shopping behavior of tourists and the ways of functioning of many enterprises of the tourism industry. Thanks to new information technologies based on the Internet, various e-business models appear that play an increasingly important role in the tourism services market. By basing its business model on social networking technologies, TripAdvisor took advantage of the network effect which enabled it to achieve market success.
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