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US president’s inauguration ceremonial as a factor in intercultural communication

100%
Zakharova O.
Reality of Politics
|
2020
|
issue 12
114-124
EN
The article considers the history and development of the inauguration ceremonies of US presidents. Their role in legitimizing power and their influence on creating the image of the state is evaluated. The very specificity of the inauguration as a social phenomenon makes this ceremonial action a kind of illustration of the cultural condition, mores and tastes of society, national characteristics, becoming a symbolic characteristic of hierarchical differences. Its norms reflect not only ideology, but also the social psychology of society, without an adequate interpretation of which it is impossible to correctly understand the behavior of statesmen in specific situations related to their social status. State civil and military ceremonies, being, as a rule, striking events in the life of the state, have symbolic meaning. They establish a balance between their immediate participants and the highest environment, testify to the stability/instability within the ruling elite. Modern ceremonials of the inauguration of world presidents are politics, prestige, and the image of the government in power.
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Diplomatic Counterculture as a Tool of the Soviet Foreign Policy

100%
Zakharova O.
Krakowskie Studia Małopolskie
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2020
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vol. 3(27)
7-21
EN
The article deals with the study of the issue of diplomatic counterculture the definition of which the author introduces into scientific use. The breach of protocol takes place either due to its ignorance, which is non-typical for professional politicians, or for a public demonstration of zero tolerance to particular political objectives. In this context, the meeting of the Polish charge d’affaires with a representative of the People’s Commissariat for Foreign Affairs (NKID) in Moscow dated February 1, 1995 is of special interest. The latter demanded from the diplomat to comment behavior of some members of the diplomatic corps, who didn’t stand up when signing the Internationale (anthem in that period) during one of the official events. Another NKID’s complaint against the diplomatic corps concerned the reluctance of diplomats to stand up for greeting the Soviet vozhds (leaders), including J.V. Stalin who didn’t hold any official leadership post in the system of the Soviet state. In the author’s opinion, J.V. Stalin was one among Soviet politicians of the most sophisticated improvisers, professionally manipulating the norms of diplomatic protocol and etiquette. In 1939, J. Ribbentrop had talked about vozhd as a man with extraordinary power. Stalin managed to daze Minister of Foreign Affairs of German and, in August 1942, Prime Minister of the United Kingdom W. Churchill marked Stalin’s hospitality at a dinner in the Kremlin and offered to drink to his health. It has been found that one of the blatant cases of diplomatic counterculture is the conduct of N.S. Khrushchev during the meeting at the United Nations General Assembly in 1960. “Shoe diplomacy” didn’t raise the credibility of the Soviet leader in the minds of the global community. The ignorance of protocol rules may lead to the loss of the reputation of a government leader, and as a consequence, negatively affect the country’s image, its attractiveness, which is a hallmark of the “softpower” of the state.
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The Regulatory Framework of the Soviet Diplomatic Protocol. History of Formation

86%
Zakharova O.
Krakowskie Studia Małopolskie
|
2020
|
vol. 2(26)
150-163
EN
The concept of “diplomacy” combines the foreign policy activities of state leaders and supreme authorities. At various stages of the development of society the methods and means of diplomacy changed. In the Middle Ages the protocol is the rules of paperwork and archiving. Subsequently ceremonial issues began to be attributed to the diplomatic protocol. Currently the diplomatic protocol is a set of generally accepted norms, traditions and conventions that are observed in international communication. The purpose of the study is to analyze the evolution of the Soviet protocol as an instrument of the state’s foreign policy based on the analysis of regulatory documents. The novelty of the study lies in the fact that the author considers the diplomatic legal culture as a component of the image of the state, in which ideology influenced all aspects of society, including the rules of communication between a Soviet citizen and foreign partners. It was revealed that the employees of the Protocol Department of the People’s Commissariat for Foreign Affairs (PCFA), and primarily its head D.T. Florinsky (repressed in 1934) and V.N. Barkov (repressed in 1941, rehabilitated in 1958), were able to “reconcile”, as evidenced by regulatory documents, the European diplomatic protocol with the norms of Soviet ideology. Through its work the Protocol Department tried to destroy the idea of the USSR as an “empire of evil”; it was part of the positive image of the USSR, like the Bolshoi Theater, Soviet sports and Russian literature. As an actor in world politics the Soviet Union could not but accept the main provisions of the Vienna Convention on Diplomatic Relations. Ignoring the international norms of the protocol is a denial of equality, sovereignty, territorial integrity of the state, and as a result, loss of reputation in the eyes of the world community.
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