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Tematy i Konteksty
|
2017
|
vol. 12
|
issue 7
372-385
PL
The debut novel Winternähe by the young German-Jewish author Mirna Funk is a paradigmatic illustration of the post Shoah literature of the third, the grandchildren generation. The novel expounds on against background of the death of Shoah-survivors, the new ways of dealing with the family past and transnational Shoah memory in a complex relation to the globality and mobility as current conditions of the modern life. Funk’s novel also expounds on the subversive strategies, which are inherent in modern virtual communication media like Facebook or Instagram.
PL
The paper deals with a detailed analysis of the characteristics of emotional discourse, organized in a literary text, specifically in the novel Gullo Gullo by Miodrag Bulatovic. Since expressing of emotions can be verbal and non-verbal, both codes relating the organization of emotional discourse have been activated. In the analysis of literary coded emotional discourse the author had to consider two-instance system of art. The fiction as a basic distinctive feature of a literary text has a crucial influence on the emotional semiosis resulting in producing emotional meaning. That process has always been influenced by various features of poetic language and its combinatorics, which are significantly different from encoding in real chronotope expressed in native language forms, governed by quite different rules of expressing emotions and transferred by the people and not the literary structure. Since the fact that disorders of phatic function of a language, communication and culture, are defined as major agents of the process in question their accepted values novels written by Miodrag Bulatovic, the author points out the importance of carnival, grotesque, pornography and satire which have been used as the main degradation processes of the canonized cultural and communication patterns in the novel, whose destructive operation inevitably affects the emotional discourse.
EN
The topic of the article is asymmetrical relation between a user and a system, the latter understood as an obscure structure, shaping forms of interaction between a human being and technology using soft power. It is visible in a contradiction between a language (called chirping) of system-generated messages present in digital daily life, and their persuasive and oppressive impact, compared with examples of subversive strategies practiced with tactical media art, such as: obfuscation, over-identification and estrangement as well as theoretical proposals of tactics as a form of soft resistance.
PL
Tematem artykułu jest asymetryczna relacja użytkownika z systemem jako nieprzejrzystą strukturą kształtującą formy interakcji między człowiekiem a technologią metodą soft power. Jej przejawem są systemowe komunikaty werbalne obecne w cyfrowym życiu codziennym, nacechowane wewnętrzną sprzecznością między użytym językiem (szczebiotem) a perswazyjno-opresyjnym przekazem. Zestawiono je z przykładami strategii subwersywnych praktykowanych w środowisku sztuki mediów taktycznych, takimi jak: zaciemnienie, nadidentyfikacja i udziwnienie, oraz z propozycjami teoretycznymi o charakterze taktyk (miękkiego oporu).
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