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EN
The paper concerns problems of representation of society and ideological structure implied in the most popular Polish soap-opera M jak miłość (L is for Love). The series is presented in the perspective of cultural negotiation proposed by Stuart Hall and Christine Gledhill and John Fiske’s theories of cultural reification. The analysis shows that although the series is considered as realistic it avoids discussing issues that may seem controversial from moral or economical point of view. The ways of life presented in the show are strongly connected to patriarchy and not as diverse as they may seem. Viewer’s freedom of negotiation of pleasure is therefore limited to those that are accepted in the mainstream morality. As the series is extremely popular in Poland it has a very strong impact on society. In those terms it serves as the instrument of prevailing mainstream ideology of capitalism and patriarchy avoiding any chance of transgressive visualizations.
EN
This paper describes how to use the genre of the telenovela in teaching and learning Croatian as a foreign language, based on the example of a theatre workshop organized in 2006 at Croaticum — Center of Croatian as a Foreign Language in Zagreb. This method can also be applied to teaching and learning other foreign languages. It has proved effective in teaching so it can be recommended as a tried and tested method. It promotes the improvement of language skills and — more importantly — it reduces the fear of speaking and communicating in a foreign language.
PL
W artykule opisano, jak korzystać z gatunku telenoweli w nauczaniu i uczeniu się języka chorwackiego jako języka obcego, na przykładzie warsztatu teatralnego, który został zrealizowany w Centrum Języka Chorwackiego Jako Obcego Croaticum w Zagrzebiu w 2006 roku. Metoda ta może być również stosowana do nauczania i uczenia się innych języków obcych. Okazała się ona bowiem skuteczna w nauczaniu, więc można ją polecić jako metodę już w dużym stopniu sprawdzoną. Sprzyja doskonaleniu kompetencji językowych oraz — co ważne — zmniejsza lęk przed mówieniem i komunikowaniem się w języku obcym.
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