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EN
The paper draws on selected examples of the structure and working of the contemporary German print media, pointing to the most characteristic features of the matching process in the German press to the rapidly changing socio-economic environment, that is, the marketing of media coverage. German quality newspapers and magazines found their niche in this rapidly changing media market and have become media entities that provide broad services to the public, including that which requires in-depth analysis and information from the international space. Press despite its tabloidisation retains its influence nationwide and targeted, albeit to a limited group of customers (mostly elite) in these segments is trying to counter the general mediocrity of communication and provide not only emotional but also a fair comment and free of information and knowledge.
EN
This article shows how the topic of exile and exile literature was presented in the Prague magazine Die Wahrheit after Adolf Hitler came to power. Although Die Wahrheit was an expressly proCzechoslovak magazine, it focused on problematic aspects of the situation of German émigrés in the country, especially writers and other cultural actors. The article follows three interpretive models (Heinrich Heine, the ‘best Germany’, and ‘positive nomadism’), belonging to discursive formations in which the debate on the situation of exiles took place, shaping their self-understanding and ideas about possible solutions. The magazine’s critical attitudes towards the relationship between artistic exile and the Czechoslovak state are revealed on the example of debates about the (non) performance of Ferdinand Bruckner’s drama Die Rassen in Prague.
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