Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 4

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  theory of planned behaviour
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Content available remote

What Motivates Czech Consumers to Buy Organic Food?

100%
Urban J., Zvěřinová I., Ščasný M.
Sociologický časopis. Czech Sociological Review
|
2012
|
vol. 48
|
issue 3
509–536
XX
The objective of this paper is twofold. First, the authors aim to analyse the factors that affect the intention of Czech consumers to purchase organic food using the theory of planned behaviour (TPB). Second, they employ an extended TPB model that introduces descriptive norms as an additional actor of behavioural intention. This study exploits data from a consumer survey of a sample of the Czech general adult population (N = 252) conducted in 2010. Structural equation modelling with an ML estimator is used to estimate model parameters. The empirical model derived from the TPB explains 44% of the variability of intention to purchase organic food. Descriptive norms are empirically distinct from injunctive norms and their inclusion in the model increases the explained variance of intention by an additional 5 percentage points. Attitudes and norms are the strongest predictors of the intention to purchase organic food, while perceived behavioural control has only a weak effect.
2
Content available remote

Eliciting salient beliefs are critical to predict behavioural change in theory of planned behaviour

100%
Herath C. S.
E-psychologie (E-psychology)
|
2010
|
vol. 4
|
issue 3
24-36
EN
The theory of planned behaviour (TPB) is a widely used theory in behavioural analysis. It incorporates social, cultural, psychological and economic approaches into behavioural analysis. The authors of the theory of reasoned action and its extension, the theory of planned behaviour have recommended that it is appropriate to conduct an elicitation study to identify the final sets of salient beliefs in the TPB analysis. Even though the TPB is based on salient beliefs, researchers have paid less attention in this regard. In order to identify final set of salient beliefs for TPB analysis, Ajzen and Fishbein (1980) have suggested three rules. This paper compares the three rules suggested by Ajzen and Fishbein (1980) and an alternative approach was suggested. The paper analyses the beliefs of farmers in Sri Lanka in respect to the decision to adopt new technology. The findings showed that the three rules suggested by Ajzen and Fishbein (1980), lead to different sets of salient beliefs for TPB analysis. Therefore, an alternative approach was suggested which is a trade-off between salient beliefs that fall into the final set and beliefs that are foregone. The suggested approach is strengthen by computing the product of the “belief strength” and “outcome evaluation” (expectancy value method) for each belief mentioned. It provides more accurate index for eliciting the most significant salient beliefs for TPB analysis.
3
Publication available in full text mode
Content available

Farm Entrepreneurs’ Intentions to Develop Pluriactive Business Activities in Finland

88%
Niemelä T.
Journal of Entrepreneurship, Management and Innovation
|
2015
|
vol. 11
|
issue 3
117-141
EN
We contribute to the entrepreneurial intentions literature by applying the theory of planned behaviour and resource-based views to the model of active entrepreneurs’ intention to develop their pluriactive businesses. Using our 2012 survey data from farm firms in Finland, we address the limited focus on active entrepreneurs and their intentions to develop on-going income-generating, off-farm related business activities. We found that attitudinal proxy antecedents such as innovation, cooperation and growth for pluriactivity differ for active and non-active entrepreneurs and with respect to the entrepreneurs’ age and production line and innovation behaviour.
4
Content available remote

Predyktory prośrodowiskowych wyborów konsumenckich

63%
Pogorzelec D., Gorbaniuk O.
Roczniki Psychologiczne
|
2005
|
vol. 8
|
issue 2
93-110
PL
Artykuł podejmuje problem predyktorów zakupu artykułów prośrodowiskowych. Zbadano próbę 109 osób o zróżnicowanym wieku z populacji ogólnej. Zakładano, że na prośrodowiskowe wybory konsumenckie ma wpływ wyższy poziom świadomości ekologicznej, większe poczucie odpowiedzialności ekologicznej oraz większe nasilenie odpowiedzialności ogólnej. Analiza wyników badań wykazała, że konsumenci, którzy uważają, że mają dużą kontrolę nad własnymi zachowaniami konsumenckimi, mają także wysokie poczucie odpowiedzialności ogólnej, czują się współodpowiedzialni za obecny stan środowiska oraz mają silne przekonanie o wzajemnych powiązaniach z przyrodą będą bardziej skłonne kupować ekologiczne produkty. Nie stwierdzono natomiast wpływu zmiennych demograficznych (wiek, płeć, wykształcenie) na wybory produktów ekologicznych.
EN
This paper deals with the problem of the predictors of purchasing proenvironmental products. The research sample consisted of 109 people at different age from general population. It was assumed that higher level of ecological awareness, stronger feeling of ecological responsibility and stronger general responsibility influence proenvironmental consumer choices. Analysis of the results reveals that consumers that think they have great control over their consumer behaviours, possess stronger feeling of general responsibility, feel shared responsibility for the present condition of the environment and have stronger beliefs about mutual connections with the nature are more willing to buy ecological products. However, the influence of demographic variables (age, sex, education) on choices of ecological products was not found.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.