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EN
This article presents triathlon as a modern form of sports consumption. The theoretical part underlines the importance of triathlon events for the development of tourism and the promotion of health and physical activity, whereas the empirical part presents the results of research carried out at the Środa Wielkopolska Triathlon 2018 event. The socio-demographic profile of the participants of the event (N=109) and their motives for participation were determined. The information contained may be of value for those involved in the development of sport and tourism in smaller towns in Poland.
PL
W artykule zaprezentowano triathlon jako nowoczesną formę konsumpcji sportowej. W części teoretycznej opisano znaczenie imprez triathlonowych dla rozwoju turystyki oraz promocji zdrowia i aktywności fizycznej. W części empirycznej przedstawiono wyniki badań przeprowadzonych podczas imprezy Triathlon Środa Wielkopolska 2018. Ustalono profil społeczno-demograficzny uczestnika imprezy (N = 109) oraz jego motywację do wzięcia w niej udziału. Informacje zawarte w artykule mogą mieć duże znaczenie dla osób zaangażowanych w rozwój sportu i turystyki w małych miejscowościach w Polsce.
EN
Background: In the contemporary culture we observed a kind of apology for the hybridization of cognitive activity. Nevertheless, we don’t know is it a real phenomenon or only a facade. To shed some new light on this issue, we investigated two qualitative studies on the hybridization of spontaneous cognitive activity.Methods: Three martial arts masters and four triathletes took part in these studies. A structured interview was used to collect data.Results: We found that professional and experienced athletes do not recognize a big potential for hybridization. They can’t imagine a strong hybridization of own, and their students, spontaneous cognitive activity, both in the current and the future technological reality.Conclusions: This study contradicts the idea of the superiority (in the cognitive contexts) of what online, over what offline.
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