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Social Determinants of Opinions about Banks

100%
Idzik M.
Bezpieczny Bank
|
2018
|
vol. 71
|
issue 2
96-112
XX
The objective of the research was to identify and select homogeneous segments of consumers in terms of their competence on the market of the financial services, as well as to evaluate the influence of the consumers’ economic competence on the relations with banks. The sociodemographic features as well as the place that the consumer occupies within the social structures provide a poor explanation of the evaluation of the banks. Opinions about banks are poorly correlated with the socio-economic status of the consumer. There is a weak relationship between the economic status of the consumer and his/her economic competence. There is a strong correlation between the economic competence of a consumer and the overall evaluation of the banks. Four homogeneous groups of consumers were selected in terms of economic competence: Self-excluded (17%), Uninterested (48%), Second-raters (30%), and Leaders (6%). The segmentation was conducted using latent class analysis (LCA). The latent class analysis enabled one to identify the subtypes of the interconnected features which are unobserved in the traditional model. The source of the empirical data is comprised of the field research results conducted by the CAPI method on a nationwide representative sample of the residents of Poland, N=3000.
2

Programme Offer of Selected Children’s Television Channels in Slovakia

88%
Rysová A.
Communication Today
|
2022
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vol. 13
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issue 1
160-179
EN
Stories have been a part of civilisation since time immemorial, with fairy tales having a very specific position among them. Fairy stories have accompanied us, as individual personalities, since early childhood. They are a guide for us, a manual that introduces us to the world in its multiple forms. They help us create a moral code for the rest of our lives. The period of pre-school age is also referred to as the ‘age of folk tales’, because folk stories (both classic and modern) provide a universal appeal for youngsters. The development of cognitive processes and ways of thinking takes place very intensively during childhood, while fundamental shifts with regard to the reception of the story occur in children of pre-school and early school age. Media currently produce alarge amount of content intended for children and classic fairy tales, although these stories form only a part of the space dedicated to children in this regard. Very popular are especially cartoon stories (whether in television or film) that are very well-liked especially by pre-school children. Contemporary young ones are in intense contact with traditional stories – they ‘consume’ them much more often, while the range of plots, characters and themes they have at their disposal is really wide and diverse. In our study, we seek to focus in more detail on the programme selection of various children’s television channels in Slovakia.
3
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Typological Classification of the Cyrillic Manuscripts and Early Printed Books with the Gospel Texts

88%
Ostapczuk J.
Studia Ceranea
|
2016
|
vol. 6
129-141
EN
The paper presents the rules for typological classification of Slavonic manuscripts and early printed books with the Gospel text. It enumerates different types of the books with the Gospel and sometimes also with other parts of the Holy Scripture. Information about the Greek tradition of the Gospel is also included in the article and serves as the basis of comparison.
4
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Klasyfikacja typologiczna kredytobiorców hipotecznych z wykorzystaniem modeli klas ukrytych

63%
Idzik M., Gieorgica J.
Acta Universitatis Lodziensis. Folia Oeconomica
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2016
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vol. 4
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issue 323
EN
The holders of the mortgage loans constitute more than 6 percent of the individual customers of banks. In a wide-spread opinion, this group is regarded as homogeneous; however, the sociodemographic features not only do not explain, but actually conceal the diversified circumstances of the decisions made by the mortgage borrowers on the financial market. The diversifying factors are as follows: the psychographic profile, the attitude towards taking risks, the knowledge about the finances, caution, the inclination to get indebted and make savings. The objective of the research was to isolate homogeneous segments of the mortgage loan holders in terms of the circumstances of making consumer decisions on the financial market. Five homogeneous groups of mortgage borrowers were selected in terms of circumstances and motives behind the decisions on the financial market. This segmentation was conducted using latent class models (LCA). Latent class models enabled us to identify the feature subtypes connected with each other which are not recorded in a traditional approach. The research was conducted using a CAPI method on a nation-wide representative sample of mortgage loan holders of N=900, out of which N=800 were borrowers in Swiss francs, and N=100 were borrowers in Polish zlotys. The research was conducted by TNS Polska in March 2014 and second wave in March 2015 r.
PL
Posiadacze kredytów mieszkaniowych stanowią ponad 6 proc. indywidualnych klientów banków. W potocznej opinii grupa ta uznawana jest za homogeniczną. Jednak cechy so­cjodemograficzne nie tylko nie wyjaśniają, ale wręcz maskują różnicowane uwarunkowania decyzji podejmowanych przez kredytobiorców mieszkaniowych na rynku finansowym. Czynniki różnicu­jące to profil psychograficzny, postawa wobec ryzyka, wiedza o finansach, przezorność, skłonność do zadłużania się i oszczędzania. Celem badań było wyodrębnienie jednorodnych segmentów po­siadaczy kredytów mieszkaniowych pod względem uwarunkowań decyzji konsumenckich na ryn­ku finansowym. Wyodrębniono pięć homogenicznych grup kredytobiorców mieszkaniowych pod względem uwarunkowań i motywów decyzji na rynku finansowym. Segmentację przeprowadzono z wykorzystaniem modeli klas ukrytych (LCA). Modele klas ukrytych umożliwiły identyfikację podtypów cech powiązanych ze sobą, które w tradycyjnym ujęcie nie są obserwowalne. Badania wykonano metodą CAPI na ogólnopolskiej reprezentatywnej próbie posiadaczy kredytów miesz­kaniowych N=900, z czego N=800 stanowili kredytobiorcy CHF, natomiast N=100 kredytobiorcy PLN. Badania zrealizował TNS Polska w marcu 2014 r. oraz w marcu 2015 r. (druga fala).
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