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The Image of a University of Economics from the Perspective of University Candidates - Based on the SGH Warsaw School of Economics

100%

Tabor-Błażewicz J.

e-mentor

2018

issue 5 (77)

67-72

The article aims at broadening the knowledge in the area of the image of a university. It provides an overview of research on factors influencing the perception of a university and its impact on the satisfaction and loyalty of students. The author also proposes a definition of the ‘university of choice.’ The paper is based on the results of research carried out on a sample of over 400 respondents – candidates for studies at a Polish state economic university: SGH Warsaw School of Economics. One of the aims of that research was to examine their perception of the image of the university. The results obtained indicate the importance of links between the educational offer, the labor market and future careers of candidates, while the conducted factor analysis provides some additional information concerning new trends in economics and business.

Manifestations of internationalisation of public universities of economics in Poland regarding student mobility – findings

72%

Teneta-Skwiercz D., Sobińska M.

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

2022

vol. 66

issue 2

130-142

Głównym celem badań zaprezentowanych w artykule była identyfikacja przejawów internacjonalizacji publicznych uczelni ekonomicznych w Polsce oraz rozpoznanie skłonności studentów do uczestnictwa w programach wymiany zagranicznej, a także ich oczekiwań formułowanych pod adresem uczelni w kontekście tworzenia warunków sprzyjających wyjazdom. W badaniach zastosowano podejście multimetodyczne (metodę ankietową i metodę desk research) z triangulacją danych. Ocena modeli zasięgu internacjonalizacji badanych szkół wyższych wskazała na stosowanie elementów modelu „importu” i „eksportu”. Istotnym aspektem umiędzynarodowienia jest mobilność zagraniczna – zarówno pracowników, jak i studentów. Choć studenci dostrzegają istotność wymiany międzynarodowej, to poziom ich wiedzy o programach wymiany i zainteresowanie mobilnością zagraniczną są niskie.

The article's main objective was to identify the propensity of students to participate in foreign exchange programmes and the expectations they formulate towards the HEI (Higher Education Institution) in creating conditions conducive to foreign mobility. The article presents a broader context of this mobility, presenting in the first part considerations concerning the essence of the process of internationalisation of HEIs and the strategies created for this process. The research used a multi-method approach (survey method and desk research method), with data triangulation. The assessment of the models of the range of internationalisation of these universities indicated the use of elements of the 'import' and 'export' models. An important aspect of internationalisation is the foreign mobility of both employees and students. Although students perceive the importance of international exchange, their level of knowledge about exchange programmes and interest in foreign mobility is low.

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1 Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

1 e-mentor

1 Sobińska M.

1 Tabor-Błażewicz J.

1 Teneta-Skwiercz D.

1 2022

1 2018

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The Image of a University of Economics from the Perspective of University Candidates - Based on the SGH Warsaw School of Economics

Manifestations of internationalisation of public universities of economics in Poland regarding student mobility – findings