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  1. 1 Studia Ucrainica Varsoviensia

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  1. 1 Dyadechko L.

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  1. 1 2017

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Реклама і мовні штампи (соціолінгвістичне дослідження)

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Dyadechko L.
Studia Ucrainica Varsoviensia
|
2017
|
vol. 5
35-41
PL
This paper presents the data obtained as a result of socio-linguistic studies which were directed to the determination of the advertisement infl uence peculiarities on the verbal tastes of the modern Ukrainian society communicants . The trends that have been formed in the senses of the Ukrainian speech modern carriers under the infl uence of the advertisement are revealed. The conclusions are as follows: since the beginning of the XXI century advertisement has become a loaded indicator of not only social processes, but also of a national communicative culture component, by creating a great number of colloquial stamps.
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