The aim of the paper was to illustrate the metaphor of sport as a war in the television sports broadcasts. The research material consists of four broadcasted football matches: Poland vs England (1973), Poland vs the Soviet Union (1982), Poland vs England (2012), Poland vs Russia (2012). The basic research thesis was the progressive brutality in visual aspects of television sports broadcasts. The analysis of the material shows that the imagery in the modern broadcasts is simply more brutal and dramatic. Replays, slow motion, and close-ups of the players’ faces are used more frequently.
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