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1
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The Informational and Educational Role of the Executive Administration in Regional Security Construction

100%
Skrabacz A.
Studia Administracji i Bezpieczeństwa
|
2018
|
issue 5
45-56
EN
The aim of the article is to indicate the role of the voivodeship government administration in the field of information and education of the region’s inhabitants in the area of security with the use of websites run by the sixteen voivodeship offices of Poland. The author formulates the following research questions: What contents on the topic related to security are posted on the websites of individual voivodeship offices? Are they valuable and helpful for the user who is seeking information and assistance? What are their educational qualities? Are the site and its navigation user‑friendly? In the age of information society, when information is a key value, we want to know quickly and with confidence, which is why we choose those sources of information whose reliability is guaranteed by the authority of the office and the function exercised. As a representative of the Council of Ministers in the area, the voivode isresponsible for security matters there. His or her tasks include information and education of the inhabitants of the regions, and the Internet is undoubtedly a tool for this purpose nowadays. Therefore, the focus was on the content of websites of sixteen voivodeship offices, in terms of the usefulness of the information and materials contained therein for the users seeking advice, and perhaps even help in the event of a threat to life and health.
2
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Strategies toward Internet disclosures in public benefit organisations

100%
Dyczkowski T.
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
|
2017
|
issue 474
133-149
EN
The paper explores Internet disclosures of Polish public benefit organisations (PBOs) applying a comprehensive methodology of assessment of information provided by PBOs on their website and in social media. The study was conducted between October 2015 and February 2017 and included a sample of 250 randomly selected PBOs. Beside determining a share of Polish PBOs which are sustainably active on the web, a combined analytical approach using a scoring system and a cluster analysis enabled to define three strategies related to Internet disclosures, including: ‘a contact page’, ‘a promotion website’ and ‘a stakeholder relationship portal’. Differences between the said approaches, together which factors influencing disclosure intensity and quality, including an Internet platform, financial status of an organisation and their activity domains, were identified, as well.
3
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Rola mediów społecznościowych w komunikacji partii politycznych i podejmowaniu decyzji wyborczych przez ich wyborców

100%
Bodys M.
Political Preferences
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2016
|
issue 12
165-179
EN
The role of using of social media by the Polish political parties to communicate with internet users is still growing. Aricticle shows how voters are assessing credibility of political parties’ communication in social media and how they evaluate the impact of this communication on their decisions on election day. Article is based on polle results which was conducted after the parliamentary elections in 2015. The voter assessed communiation of political parties such as: Civic Platform, Law and Justice, Kukiz’15, Polisch People’s Party, United Left, .Modern, Together.
4

Analysis of Interactions of Key Stakeholders on B2C e-Markets - Agent Based Modelling and Simulation Approach

88%
Marković A., Čavoški S., Novović A.
Organizacija
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2016
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vol. 49
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issue 2
138-149
EN
Background/purpose: This paper discusses the application of ABMS - agent-based modelling and simulation in the analysis of customer behaviour on B2C e-commerce websites as well as in the analysis of various business decisions upon the effects of on-line sales. The continuous development and dynamics in the field of e-commerce requires application of advanced decision-making tools. These tools must be able to process, in a short time period, a large amount of data generated by the e-commerce systems and enable the use of acquired data for making quality business decisions. Methodology: The methodology of the agent-based simulation used in this paper may significantly enhance the speed and quality of decision making in electronic trade. The models developed for the needs of this research aim to improve the use of practical tools for the evaluation of the B2C online sales systems in that they allow for an investigation into the outcomes of varied strategies in the e-commerce site management as regards customer behaviour, website visits, scope of sales, income earned, etc. Results: An agent-based simulation model developed for the needs of this research is able to track the interactions of key subjects in online sales: site visitors - prospective consumers, sellers with different business strategies, and suppliers. Conclusion: Simulation model presented in this paper can be used as a tool to ensure a better insight into the problem of consumer behavior on the Internet. Companies engaged in the B2C e-commerce can use simulation results to better understand their consumers, improve market segmentation and business profitability and test their business policies.
5
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THE QUALITY OF INFORMATION ON WEBSITES OF INSURANCE COMPANIES AND THEIR COMPETITIVE POSITION

88%
Czerwiński A.
Information Systems in Management
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2016
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vol. 5
|
issue 1
3-14
EN
The aim of this article is to present results of studies on the relationship between the evaluation of the quality of the information contained on a website of an insurer and its competitive position. The evaluation of the quality of the information on the websites of insurance companies was based on the scoring method using an original tool to assess the quality of the information on the Internet. Its structure is based on the model of the information quality proposed by Eppler and includes 16 statements concerning individual quality criteria. The assessment of the competitive position of insurers took into account their share in the market of personal and property insur-ances (measured by the share in gross written premium) and the scale of the impact on the market through their websites (measured by their popularity). The studies car-ried out and the analysis of their results did not confirm the existence of statistically significant correlation between the quality of the information contained on the web-sites of insurers and their share in the market. However, the hypothesis was verified that there is a statistically significant correlation between the quality of the infor-mation contained on the websites of insurers and their popularity.
6

Online Marketing in Political Comunication-Its Essence, Instruments and Functions

75%
Karwacka A.
Social Communication. Online Journal
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2017
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issue 2(16)
25-33
XX
Online marketing is nothing else than a model of traditional marketing in cyberspace; it is a hybrid of previous forms of mass communication. In the first decade of the 21st century, the instruments used in marketing in political communication were revolutionized by the emergence of solutions enabling the interactions of users on the Internet. This type of marketing is characterized by a range of concepts, and includes online advertising campaigns, websites, interactive social networks, video-sharing sites, which encourage users to regularly post new material, websites that enable the publication of photos, images and other files or those that are based on content provided by users i.e. Wikipedia (including blog sites). Contemporary, internetized election campaigns combine low costs with effectiveness because location no longer limits social contacts in the exchange of election-related information.
7
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Wpływ medium cyfrowego na konstruowanie nowych zależności pisma i obrazu

75%
Agnieszka Smaga A.
Załącznik Kulturoznawczy
|
2014
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issue 1
449-470
EN
The difference between word and image, known from analog culture, ‘breaks’ at the level of generating digital transmission − Internet media, web applications, websites, web browser. The suggested identity of the ‘material’ aspect of writing and image, defined as the assignment of figures for both, finds its consequences at operational level, that is in means of communication.
8
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Oficjalna strona internetowa jako narzędzie kreowania wizerunku głowy państwa w Polsce, Rosji i Wielkiej Brytanii

75%
Noińska M.
Przegląd Wschodnioeuropejski
|
2020
|
vol. 2
419-431
EN
The paper analyzes the role of official websites in creating the image of the head of state in Poland, Russia and the United Kingdom. The official website is a convenient tool allowing not only the appropriate presentation of the leader, but also the immediate publication of new content. The wide variety of semiotic resources used on the webpages attracts and maintains the attention of the recipient. The author describes the history of the official websites, identifies the genres characteristic of individual political cultures and observes similarities and differences related to the image of the current head of state.
9
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IT ASPECTS OF MUSEUM OPERATIONS

75%
Golat R.
Muzealnictwo
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2020
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vol. 61
21-26
EN
In the current technological environment, operation of every institution, museum included, requires the use of IT networks, among them the internet. This results from the fact that museums have their respective websites and web addresses. Regardless of the technological aspects, the use of the internet by museums has to bear in mind legal requirements resulting in particular from the Act on Access to Public Information, this including the BIP page, namely that of the Bulletin of Public Information that allows to provide access to this kind of information within the range as defined in the above Act. The requirements of the accessibility of digital websites of public museums taking into account the needs of disabled citizens is specified by the Act on Accessibility of the Websites and Mobile Applications of Public Sector Bodies. Some of the provisions of the Act with respect to websites published before 23 September 2018 will come into force as of 23 September 2020. In the discussed context it also legal provisions related to IT assets that are of importance; these contain computer software and electronic databases. The legal status of these assets is specified in the provisions of the Act on Copyright and Related Rights (see its Arts. 3 and 7) as well as of the Act on Database Protection. Apart from the above, which, however, do not exhaust the whole range of the topic-related issues, it is also important to tackle the question of the digitizing of the assets (collections) that museums have at their disposal, in particular museum objects and images of people that constitute personal rights, which are digitized and disseminated online. Apart from the Act on Museums, particularly its Art. 25a, it is the Act on Copyright and Related Rights as well as the Civil Code that through the general provisions on the protection of personal rights, these also including images of people, give the prescriptive context to the problem.
10

Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector

75%
Gąsiorkiewicz A.
Foundations of Management
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2010
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vol. 2
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issue 2
7-24
EN
In the time of rapid development of Internet technologies and changing competitive environment, one of the most significant ways of creation of the e-commerce endeavor value is the increase of the incoming traffic of the internet website and the level of its conversion into business goals. Undertaking activities form the scope of internet marketing and increase of the usability and accessibility of websites are supporting this cause. However, this issues being broadly described in the literature they still have limited applications in business practice. The article presents the most important factors influencing the scope and characteristics of internet traffic that depends on the internet website owners. Issues are illustrates with research of listed factors that were performed on selected e-commerce systems from the B2C sector in Poland.
11
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THE USE OF SOCIAL MEDIA BY TECHNOLOGY TRANSFER OFFICES IN MARKETING COMMUNICATIONS

75%
Milczarek S.
Marketing Instytucji Naukowych i Badawczych
|
2020
|
issue 1(35)
59-74
EN
The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT's use of currently popular social networking sites in the context of communication with Generation Y, i.e. the generation of successors and managers in Polish enterprises. The study was conducted in August 2019 using data collected through critical analysis of secondary sources in the form of websites and social media profiles of all 64 CTTs included in PACTT. The research confirmed that the entities established to find a common ground on communication between science and business, use the opportunities created by social media online communication to a very limited scope.
PL
Artykuł prezentuje zagadnienie komunikacji marketingowej prowadzonej za pośrednictwem social mediów przez centra transferu technologii (CTT) zrzeszone w Porozumieniu Akademickich Centrów Transferu Technologii (PACTT). Celem niniejszej publikacji jest ocena stopnia wykorzystania przez CTT najpopularniejszych obecnie serwisów społecznościowych w kontekście komunikacji z pokoleniem Y, czyli generacją sukcesorów i menedżerów w polskich przedsiębiorstwach. Badanie przeprowadzono w sierpniu 2019 r. metodą krytycznej analizy źródeł wtórnych w postaci stron internetowych i profili w mediach społecznościowych wszystkich 64 CTT wchodzących w skład PACTT. Realizacja badań potwierdziła, iż podmioty powołane do tworzenia płaszczyzny porozumienia pomiędzy nauką a biznesem bardzo słabo wykorzystują możliwości, jakie stwarza komunikacja on-line przy wykorzystaniu social mediów.
12
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How the internet has influenced political campaigns in the United States in the 20th century

71%
Tomaszewski N.
Przegląd Politologiczny
|
2019
|
issue 4
141-152
PL
Współczesne kampanie polityczne muszą sprawnie operować zarówno tradycyjnymi środkami przekazu, jak i nowymi mediami, by ich kandydat mógł wygrać. Rozwój social mediów pozwala nawiązać relację z wyborcą, poprzez możliwość udostępniania oraz interakcji kontentu udostępnianego przez kandydata. W dzisiejszych czasach, z pomocą internetu, kandydat może poświęcić mniejszą ilość pieniędzy oraz czasu na kampanię, jednocześnie mając dostęp do szerszej bazy potencjalnych wyborców. Warto jednak pamiętać, że internet jest nowym wynalazkiem, a na początku XXI wieku jedynie odrobinę ponad 50% Amerykanów miało do niego codzienny dostęp. Celem artykułu jest sprawdzenie w jaki sposób kandydaci w wyborach prezydenckich w Stanach Zjednoczonych próbowali zachęcić wyborców do swojej kandydatury poprzez użycie internetu; co więcej, artykuł zadaje pytanie jaki typ wyborcy korzystał z internetu w XX wieku oraz jakiego typu kandydaci mieli największe szanse na zdobycie ich poparcia.
EN
Modern political campaigns in the United States need to combine the use of traditional and new media in order to let the candidate win. The emergement of social media allowed the campaign staffs to create a bond with the voter, through sharing and evaluating the content uploaded by the candidate. Nowadays, with the help of the internet, candidate is able to spend less time and money on the campaign, while interacting with a much bigger number of followers. The internet, however, is a rather new invention and only in the 21st century more than 50% of Americans started to use it on a daily basis. The study aims at determining how did the presidential candidates in the United States try to attract the voter with the help of the World Wide Web – what is more, it’s goal is to answer what kind of voter used the internet back in the 20th century and what kind of candidate would have the biggest chance to attract him.
13
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Internetowa rzeczywistość podatkowa

63%
Sokołowska R.
Zeszyty Naukowe Uczelni Vistula
|
2017
|
issue 55(4) Ekonomia XIV
189-197
PL
Wraz z rozwojem Internetu nastąpił również wzrost liczby transakcji elektronicznych. W artykule podjęto próbę pokazania, w jaki sposób należy opodatkować transakcje elektroniczne, a także jak opodatkować dochody uzyskane z samego prowadzenia strony, np. z zamieszczania reklam. Zwrócono uwagę na opóźnioną reakcję prawodawstwa, które często nie nadąża za rozwojem technologicznym. Całość wzbogacono o liczne dane pochodzące z badań rynku elektronicznego oraz opinii publicznej w zakresie oceny komunikacji elektronicznej z urzędami skarbowymi. Warto podkreślić, że w ostatnich latach coraz więcej podatników korzysta z tej formy komunikacji. Administracja skarbowa wręcz zachęca zarówno osoby fizyczne, jak i prawne do tej formy składania deklaracji podatkowych i wysyłania pism urzędowych.
EN
Together with the Internet development, there also took place the growth on the number of electronic transactions. In her article, the author attempted to show how to tax electronic transactions as well as how to tax incomes gained from the very keeping the website, e.g. from placement of advertisements. She paid attention to the delayed reaction of legislation which often lags behind the technological progress. The whole body of the study is supplemented with numerous data originating from electronic market and public opinion research as regards assessment of electronic communication with tax offices. It is proper to emphasise that in the last years more and more taxpayers make use of this form of communication. The tax authorities even encourage both natural and legal persons to use this form of submitting tax returns and sending official letters.
14
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Polimaty – internetowe źródło wiedzy

63%
Szalkieiwcz M.
Zeszyty Naukowe Państwowej Wyższej Szkoły Zawodowej im. Witelona w Legnicy
|
2016
|
issue 4(21)
PL
W artykule przedstawiono strukturę i zawartość strony internetowej oraz filmików zamieszczonych na YouTube pt. Polimaty. Omówiono cechy edukacji multimedialnej. Wyjaśniono funkcje serwera edukacyjnego. Przedstawiono definicję i cele kształcenia na odległość. W celu sprawdzenia przydatności Polimatów jako potencjalnego medium pozwalającego na poszerzenie wiedzy posłużono się metodą studium przypadku
EN
This paper presents the structure and content of Polimaty – a popular-scientific website and channel on YouTube.com – by describing the features of multimedia literacy, analysing the functions of learning platforms as well as presenting the definitions Marek Szalkiewicz and aims of distance learning. The usefulness of Polimaty as a potential knowledge expanding medium has been verified with the use of the case study method
15
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Wykorzystanie witryn internetowych powiatów i gmin dla marketingu turystyki (na przykładzie Podkarpacia i Lubelszczyzny)

63%
Dziechciarz T., Zadworny W.
Nierówności społeczne a wzrost gospodarczy
|
2015
|
vol. 44 cz. 1
99-107
PL
Autorzy opracowania przeprowadzili badania witryn internetowych powiatów i gmin dwóch województw Polski Wschodniej – podkarpackiego i lubelskiego. Celem badań było uzyskanie odpowiedzi na pytania: ̶ czy witryny są wykonane zgodnie z prawem, w sposób profesjonalny technicznie oraz przyjazny dla odbiorców? ̶ czy prawidłowa jest sytuacja, gdy osoby fizyczne prowadzące swą prywatną działalność gospodarczą w turystyce i gastronomii (hostele, pensjonaty), korzystają z bezpłatnej reklamy swych usług na witrynach internetowych należących do samorządowych władz lokalnych? Odpowiadając na powyższe pytania – dzięki kompleksowej ocenie witryn internetowych – autorzy opracowania stawiają tezę, że wartość informacyjna i wizualna tych witryn zależy nie tylko od finansów gmin i powiatów, ale przede wszystkim od wiedzy informatycznej oraz odpowiedzialności osób tworzących witryny.
EN
The authors of the study conducted research on websites of districts and counties of Podkarpacie and Lublin provinces in East Poland. Getting the reply to the following questions was an. The aim of the research was the get answers to the following questions: ̶ Are websites built according to the law, in a professional way technically and friendly for recipients? ̶ It is right for persons conducting private business to use the websites of local government institutions to promote their activities for free? In reply to the above questions – thanks to the comprehensive evaluation of websites – the authors of the study are putting forward the thesis: information and visual value of websites depends not only on finances of the self-government local authority, but above all – the computer knowledge and the responsibility of persons creating websites.
16
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Comment le discours reflète son contexte ou quelques pistes de réflexion à propos de la communication universitaire d’aujourd’hui

63%
Kovács M.
Svět literatury – Časopis pro novodobé literatury (World of Literature – Journal for Modern Literatures)
|
2015
|
vol. Special Issue: Le monde de la litérrature
274-283
EN
Nowadays higher education institutions experience profound changes. Continuous concurrence for students, redefinition of university roles, reformulation of university-student relationship and europeanisation are some of the key factors influencing the actual higher education scene. The present study aims to explore, through the analysis of university presidents’ welcome messages, how today’s higher education discourse reflects this socio-cultural context.
17
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Internetowa aktywność informacyjna instytucji wspierających i aktywizujących działania przedsiębiorcze w Polsce na przykładzie Akademickich Inkubatorów Przedsiębiorczości – ocena jakości zasobów sieciowych

63%
Zajdel A.
Horyzonty Wychowania
|
2014
|
vol. 13
|
issue 28
289-301
EN
The aim of the article is to analyse and assess website content of fifty-four Academic Business Incubators united in the 'FAIP' (Academic Business Incubators Foundation, “FAIP” in Polish).The assessment employed the quality-heuristic method, which was based on thirty pre-defined individual criteria divided into the following categories:  Outlook (the graphical content, the general look and the structure of the website), Content (the quality of information presented on the website), and Use (the ease of access, etc.). The study allowed for a detailed evaluation of the information presented on the websites, its range, usefulness, and presentation techniques. The findings are particularly important for students and graduates as they are the beneficiaries of Academic Business Incubators.
PL
Celem artykułu jest analiza i ocena jakości zasobów sieciowych – witryn internetowych 54 Akademickich Inkubatorów Przedsiębiorczości zrzeszonych w Fundacji Akademickie Inkubatory Przedsiębiorczości, zlokalizowanych na terenie kraju. Do oceny stron WWW instytucji objętych badaniem wykorzystano metodę jakościowo-heurystyczną na podstawie 30 indywidualnie zdefiniowanych kryteriów. Kryteria zostały podzielone na trzy sekcje: graficzną (wygląd i struktura strony), merytoryczną (dotyczącą zawartości treści strony) oraz sekcję użyteczności (związaną z budową strony i jej funkcjonalnością). Przeprowadzone badania pozwoliły m.in.: na ocenę zakresu, przydatności i sposobu prezentowania informacji zamieszczanych na witrynach internetowych inkubatorów, szczególnie dla studentów i absolwentów szkół wyższych.  
18
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Wpływ E-doświadczeń zakupowych na decyzje zakupowe w handlu elektronicznym

51%
Kozłowska J.
Zeszyty Naukowe ZPSB Firma i Rynek
|
2021
|
issue 2(60)
61-69
PL
Artykuł przedstawia wyniki badań nad zachowaniem e-klientów w handlu internetowym w szczególnym ujęciu przeżycia określonych e-doświadczeń zakupowych. Ukazano jak ważne jest zarządzanie e-doświadczeniami z punktu widzenia zarówno kupującego, jak i sprzedającego oraz zaproponowano definicję e-doświadczeń. Wiele miejsca poświęcono wyjaśnieniu roli e-doświadczeń na poszczególnych etapach dokonywania zakupu w sklepie internetowym. Dokonano również klasyfikacji e-doświadczeń zakupowych na pozytywne i negatywne, ze wskazaniem ich znaczenia dla e-klienta oraz konsekwencji ich odczucia w kontekście dokonywania kolejnych e-zakupów. Analizie poddano również etapy dokonywania zakupów online ze wskazaniem na czynniki, jakie wpływają na wywołanie e-doświadczeń.
EN
The article presents the results of research on the behavior of e-customers in e-commerce in the particular perspective of the feel of specific e-shopping experiences. The author shows how important it is to manage e-experiences from the point of view of both the buyer and the seller. Much space is devoted to explaining the role of e-experiences at various stages of making a purchase in an online store. It also classifies e-shopping experiences into positive and negative, indicating their importance for the e-customer and the consequences of their feelings in the context of making subsequent e-purchases. The stages of online shopping were also analyzed, with an indication of the factors influencing the triggering of e-experiences.
19

Forma przedkontraktowych obowiązków stron umowy ubezpieczenia przewidziana w prawie w prawie polskim a wymogi nowoczesnego obrotu

51%
Pokrzywniak J.
Prawo Asekuracyjne
|
2019
|
vol. 2(99)
140-151
PL
Niniejsze opracowanie dotyczy formy czynności dokonywanych przez strony umowy ubezpieczenia na etapie przedkontraktowym. Poddano w nim analizie wybrane przepisy kodeksu cywilnego, ustawy o działalności ubezpieczeniowej i reasekuracyjnej oraz ustawy o dystrybucji ubezpieczeń, dotyczące formy poszczególnych czynności zmierzających do zawarcia umowy ubezpieczenia. Porównanie to wykazuje brak konsekwencji ustawodawcy co do wymogów formalnych stawianych komunikacji przyszłych kontrahentów. Trudno uznać, że przepisy te realizują jakiś jeden, spójny zamysł ustawodawcy – przeciwnie – nasuwa się wrażenie przypadkowości. Kodeks cywilny, który kreuje wymogi najsurowsze, „nie nadąża” za rozwiązaniami przyjmowanymi w pozostałych ustawach, zwłaszcza tymi, które mają swoje źródło w prawodawstwie unijnym. W konsekwencji tych ustaleń, sformułowano postulaty de lege ferenda.
EN
This article is concerned with the form of activities performed by the parties to the insurance contract in the pre-contractual phase. Selected provisions of the Civil Code, the Insurance and Reinsurance Activity Act and the Insurance Distribution Act have been analyzed with regard to the form of particular steps aimed at the conclusion of the insurance contract. This comparison suggests the legislator’s inconsistency as to the formal requirements to be met by the communications between prospective contractors. It is hard to admit that these provisions pursue a single and coherent legislative intention. On the contrary, the impression of randomness arises. The Civil Code, which creates the strictest requirements, ‘does not keep up with’ the solutions adopted in other acts, especially those which have originated in the EU legislation. As a consequence of these findings, de lege ferenda postulates have been formulated.
20
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Serwisy ogłoszeniowe i ich rola

51%
Molga A., Gumiński K.
Dydaktyka informatyki
|
2022
|
vol. 17
|
issue 17
33-45
EN
The paper presents the role of classifieds websites in everyday life and their functions in online commerce. The results of research are presented, which show that the classifieds websites are today the largest database of information exchange in the context of services and other needs.
PL
W pracy przedstawiono, jaką rolę w życiu codziennym odgrywają serwisy ogłoszeniowe oraz jaką pełnią funkcję w handlu internetowym. Przedstawiono wyniki badań, które pokazują, że strony z ogłoszeniami stanowią dziś największą bazę wymiany informacyjnej w kontekście usług i innych potrzeb.
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