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This article discusses the rituality of rock music and stage images adopted by rock artists as an element of the anthropology of popular culture. Rituality in this music genre emerges at the interface between a performer and the audience, and is manifested through image strategies adopted by artists as an essential aspect of their offer in the music market. This issue proved to be particularly evident in the last decades of the 20th century, when rock became a dominant genre in popular music: the marketing offer aimed at young people was frequently accompanied by social and aesthetic values, allowing audiences to perceive this music as a manifestation of ideas typical of the young generation, placed in opposition to older generations. Rock ethos is often a culture of rebellion where an individual – in this case a rock idol – rises above mediocrity. The mythology of popular music has created several artistic images of which the roles of ‘a rebel’, ‘a sensitive artist’, and ‘an attitude advocate/ideologue’ are the most significant for rock musicians’ activities and their ritualisation. The rituals accompanying rock music perform numerous functions such as the expression of artistic values, the aesthetic function, communication, group integration, identification, and finally, the satisfaction of the need to be part of a group.
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