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Uniwersytety we Wrocławiu w oficjalnej narracji1 miasta

100%
Dziurdzia T., Skibińska A., Turko A.
Academic Journal of Modern Philology
|
2021
|
issue 11
69-91
EN
The aim of the study was to decode images of universities located in Wrocław on the basis of the city’s official narrative. The corpus, consisting of 180 media statements, was acquired from the portal www.wroclaw.pl. The chronological scope covered the academic year 2019/2020. The criterion for the selection of research material was the occurrence of the word “university” in the text. One of the analysis subjects was the number of mentions concerning each of the universities and the values attributed to them, the style and context of the texts, the events that were described and the people speaking on behalf of the universities. Another important element of the research was an analysis of genre press photographs, during which reference was made to the typology by Joanna Szylko-Kwas. It was decided to expand the typology to include photo-instruction—a genre appropriate for the relationship between a headline with a directive function and a photograph with an illustrative function. The results of the analysis made it possible to recreate media images of all the universities in Wrocław that emerged from the official narrative of the city. The information and reporting style was dominant in the texts and the headlines mostly had descriptive functions, while the photographs had illustrative functions.
2
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The Image of Ukrainians in Press Headlines: A Case Study of Polska Times Website

100%
Skibińska A.
Academic Journal of Modern Philology
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2021
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issue 12
147-166
EN
The aim of this paper is to identify the image of Ukrainians in the headlines found in the Polish electronic press. This study uses content analysis as an initial tool for outlining the content of the headlines as well as for classifying them according to the main feature. The analytical data consist of the headlines published on Polska Times website (www.polskatimes.pl) between 2015-2019 and tagged “Ukrainian” or “Ukrainians” (N=194). In reference to previous studies, this paper aims to expand existing knowledge regarding the role and functions of press headlines by examining the Polish electronic press. The quantitative analysis shows that, although informative headlines still dominate, their proportion has been declining since 2017 (from 50 to 35 per cent). At the same time, the proportion of enigmatic, or intriguing headlines has been increasing (from 21 to 30 per cent). An engaging, often rhetorical question appears in about 11 per cent of the research material. Moreover, the percentage of poetic and stereotypical headlines is relatively small (on average about 9 per cent each year). Historical disputes are also rarely mentioned in the research corpus (about 5 per cent each year). The length of the headlines, which in the entire analyzed period was between 76 and 88 characters including spaces, did not change significantly. In conclusion, this study makes it possible to record the main strategies of the Polish electronic press related to showing Ukrainians, whose visibility in Poland was increasing between 2015 and 2019. This is clearly confirmed by the more than six-fold increase in the number of headlines compared to 2015 and 2019.
3
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Wizerunek Caritas Archidiecezji Łódzkiej na portalach expressilustrowany.pl oraz dzienniklodzki.pl

94%
Leśniczak R.
Łódzkie Studia Teologiczne
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2018
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vol. 27
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issue 2
165-180
EN
The aim of the paper is an attempt to define the image of the Catholic charity Caritas of the Archdiocese of Lodz. The author used the method of press content analysis (quantitative and qualitative methods of research) and hermeneutical method. The research material was published on the websites of regional press “Express Ilustrowany” and “Dziennik Łódzki”. The author of the analysis paid special attention to how the charity work of Caritas of the Archdiocese of Lodz in the years 2015–2016 was presented.
4
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Postrzegana użyteczność serwisu www, zaufanie i satysfakcja użytkowników a ich lojalność – model teoretyczny i wyniki badania

67%
Dąbrowski D.
Handel Wewnętrzny
|
2017
|
issue 6 (371)
66-75
PL
W pracy zaprezentowano wyniki badania, w którym weryfikowano oddziaływanie postrzeganej użyteczności serwisu www na lojalność użytkowników przez dwie zmienne pełniące funkcję mediatorów, to znaczy zaufanie i satysfakcję użytkowników. Badanie przeprowadzono wśród 136 studentów w odniesieniu do serwisu www określonego wydziału jednej z krajowych uczelni za pomocą ankiety internetowej. Wyniki badania wskazują, że postrzegana użyteczność serwisu www oddziałuje zarówno bezpośrednio na lojalność wobec serwisu, jak i pośrednio, przez satysfakcję i zaufanie. Wykryto efekt częściowej mediacji, w którym bezpośrednie i całkowite pośrednie oddziaływania są na zbliżonym poziomie. Jednocześnie udział satysfakcji w całkowitym pośrednim efekcie jest wyższy niż zaufania.
EN
The paper presents the results of a study in which the impact of the perceived usability of a website on user’s loyalty was verified through two variables acting as mediators, i.e. trust and satisfaction of users. The study was conducted among 136 students within the website of one faculty of the national university by online survey. The results of the study indicate that the perceived utility of the website affects loyalty, both directly and indirectly, through satisfaction and trust. The effect of partial mediation of the relation researched was found, in which the direct and total indirect effects participate at the same level. However, the share of satisfaction in the total indirect effect is higher than the share of trust.
RU
В статье представили результаты изучения, в котором проверяли воздействие воспринимаемой пригодности сервиса www на лояльность пользователей посредством двух переменных, выполняющих функцию медиаторов, т.е. доверие и удовлетворенность пользователей. Изучение провели среди 136 студентов по отношению к сервису www определенного факультета одного из отечественных вузов с помощью интернет-анкеты. Результаты изучения указывают, что воспринимаемая пригодность сервиса www воздействует как непосредственно на лояльность к сервису, так и косвенно, посредством удовлетворенности и доверия. Выявили эффект частичной медиации, в котором непосредственное и полное косвенное воздействия находятся на сходном уровне. Одновременно доля удовлетворенности в полном косвенном эффекте более высокая, нежели доверия.
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