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EN
This article presents accessibility challenges faced by cultural institutions in the case of visually impaired visitors. The paper starts by highlighting the perception differences in people who are blind from birth, people who lost their eyesight but were once sensitive to visual stimuli, and people with partial vision loss, and consequently, the differences in the preparation of audio description narratives. Outlining the latter in terms of challenges related to the exhibition content (audio descriptions at exhibitions with and without facilities for the visually impaired) and navigation (extremely diversified needs in various groups of visually impaired visitors), the author argues that audio description cannot be the only solution implemented by cultural institutions, although this is often the case. Without undermining the necessity, relevance, and the educational and informational value of the verbal description of visual content, she emphasises the need for other solutions and a greater open-mindedness to the diversity of this extremely heterogeneous group of visitors. Such an approach is crucial while the solutions dedicated to the visually impaired can prove beneficial for all visitors.
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Uwaga i uważność w muzeum

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EN
The article explores the category of attention in the process of visiting museum exhibitions, discussing it in three contexts: (1) studies of visitors’ focus on a specific content; (2) understanding the museum as an ‘attention discipline’ institution; and (3) specific phenomenology of attention during a museum visit, i.e. an attempt at a nonevaluative description of cognitive processes that occur when visiting the museum. While behavioural research (track-and-time studies) defined the basic principles that guide visitors’ behaviour at exhibitions, the explanation for what motivates this behaviour is limited. By focusing on mechanisms of power in the museum, the second approach – derived from Foucault’s theory and developed by Tony Bennett – introduces the concept of exhibition complex. It allows the author to describe more precisely the process of claiming the category of attention by visitors themselves and using it for their own purposes. This is how the author explains the growing popularity of ‘mindfulness’, a phenomenon largely hoped to refresh the way in which museums operate.
EN
The article presents the results of surveys concerning the information needs of people visiting trade fairs and the conditions for satisfying these needs on the example of the participants of KOMPOZYT-EXPO 2018 and FASTENER POLAND. The results of the surveys are preceded by an overview of literature describing the behaviours of people visiting trade fairs. The surveys were conducted during the aforementioned fairs by means of a direct questionnaire. On the basis of 98 cases qualified for analysis it was concluded, among others, that visitors during fairs look mainly for information about novelties in a given branch, about the current situation of the branch. They also look for information of an educational character. Moreover, over a half of respondents declared that they don’t prepare for participation in fairs in any specific way and when they plan the sequence of visits to particular stands, they follow mainly the invitations from exhibitors (over 54%). Summing up their presence at fairs over 30% of respondents don’t use special indicators of assessment. The described surveys, due to small size of the sample, are preliminary in character and refer to a narrow branch represented by respondents, that’s why verification based on a bigger group of respondents and representatives of other branches is required.
PL
W artykule zaprezentowano wyniki badań potrzeb informacyjnych zwiedzających imprezy targowe oraz uwarunkowania ich zaspokajania na przykładzie uczestników targów KOMPOZYT-EXPO 2018 i FASTENER POLAND. Wyniki badań zostały poprzedzone przeglądem literatury charakteryzującej zachowania zwiedzających imprezy targowe. Badania przeprowadzono w czasie trwania wymienionych imprez z wykorzystaniem ankiety bezpośredniej. Na podstawie 98 przypadków zakwalifikowanych do analizy ustalono m.in., że zwiedzający poszukują w trakcie targów przede wszystkim informacji o nowościach w danej branży, jej aktualnej sytuacji oraz informacji o charakterze edukacyjnym. Prócz tego ponad połowa badanych deklaruje, że nie przygotowuje się do udziału w targach w żaden specyficzny sposób, a planując kolejność zwiedzania kierują się przede wszystkim zaproszeniami od wystawców (ponad 54%). Podsumowując swoja obecność na targach ponad 30% badanych nie wykorzystuje szczególnych wskaźników oceny. Opisane badania, ze względu na niewielką liczebność próby, mają charakter pilotażowy i odnoszą się do wąskiej branży reprezentowanej przez respondentów, dlatego wymagają weryfikacji na większej grupie badanych oraz przedstawicielach innych branż.
EN
The paper presents issues concerning the operation and activities of museums in Poland, in the context of their importance with regard to the scope and trends of tourism development at both regional and local levels. The authors focus on organizational, legal, and economical aspects of the Polish museums, especially in the years of 2007–2013. The period created a number of favourable opportunities for many sectors such as culture, tourism, sport, allowing for their development, stabilization, or even ‘social expansion’. The Duszniki-Zdrój Museum of Papermaking presents an example for the use of these opportunities, and at the same time of modern solutions for exhibition, education, and pedagogy. The article describes, among others, the structure and conditions of the Duszniki Museum, which could be a perfect reflection on the current trends for most museum objects in Poland. These include the current traditionalism of museums, supported by activities of interactive, virtual, and practical character, which lead to a dominant status of the tourist product on the local, regional, and state level.
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