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EN
The evolution of the basic concepts of the study of economic structure, its elements and approaches to dynamic changes analysis are researched in the article. Theoretical basis of definition such categories as «structuring of the economy», «structural changes» and «structural transformation of the economy». Reasons that cause structural changes in the economy are identified and structural changes that characterize any element of the economic structure are highlighted. Reasons and features of dynamic and cyclical fluctuations in the economy are determined, as well as internal and external factors that characterize them. Direction and force of impact of cyclical fluctuations in the economy to the transformation of its structure are considered in the article. The essence causes and functions of structural crises are researched. Contradictions of structural changes that lead to the emergence of structural crises are systematized. Key tasks of structural transformation of the economy, consisting in avoiding structural deformations, promoting efficient and competitive industries, restructuring of outdated and inefficient economic structure elements are formed. Formalization of the process of formation and development (structuring) of the structure of the economy is given with taking into consideration cyclical nature of economic development, which allow to investigate predictors of certain structural changes and form theoretical basis for forecasting future economic restructuring.
EN
Improvement of state of the economy of Ukraine, first of all, depends on development of the innovation capacity of the enterprises and regions. Experience of economically developed countries proves that the level of development of the innovation sphere, in particular sciences, the latest technologies, the knowledge-intensive industries, the enterprises which implement innovations is a key factor for determination of a place of national economy in international market in the conditions of globalization. This article is devoted to studying of theoretical aspects of essence of the innovation potential of subjects of managing. The overview of modern scientific approaches concerning interpretation of the concept «the innovation potential» does not give the chance to define a uniform method of its treatment. Also in article the essence of the innovation potential is analyzed and its main components such as are defined: resource, productive and internal. On the basis of the revealed problem of lack of unanimity of views in understanding of category of «the innovation potential» own generalized determination of this concept was offered.
EN
This research paper analyses the competitiveness of the printing industry enterprise potential and formed recommendations for its improvement. On the basis of strategic analysis to assess the competitiveness of the enterprise potential identified the main reasons for the low level of competitiveness of products and businesses in general and the necessity of its improving. Proposed the main ways to increase the competitiveness of enterprise and products. Identified the possibility of reducing the cost of production due to the introduction of new technologies, efficient use of production areas and successful marketing activities. The main result of implementing the proposed measures will be raising the level of competitiveness of individual enterprise.
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