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  1. 1 Forum Socjologiczne

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  1. 1 Wrona M.

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  1. 1 2018

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Osoby nieheteroseksualne jako konsumenci

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Wrona M.
Forum Socjologiczne
|
2018
|
vol. 9
59 - 69
EN
The article presents a description of non-heterosexual customers. The author took into consideration aspects of sexuality emerging from the creation of new social groups according to a gay-friendly strategy. The main goal was to show how sexual identity influences customer behaviors. Social exclusion of non-heterosexual people was mentioned as the main cause of the creation of gay or lesbian social groups. The article also presents correct and incorrect examples of the implementation of gay-friendly strategy.
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