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The universities and business cooperation - a look from the caucasus countries

100%
Shonia D., Trzmielak D. M.
Marketing Instytucji Naukowych i Badawczych
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2022
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vol. 46
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issue 4
93-114
EN
Historically, the Caucasus has always been the object of special interest of dominant international actors due to its favourable geographical location. Such interest continues today. Despite the difficulties in the region (internal conflicts, different economic and political environments), the Caucasus countries-Georgia, Armenia and Azerbaijan-are taking significant steps towards establishing close and solid relations with the European Union (EU), improving the economy, and improving politics. The purpose of this article is to analyse the elements of industry and science cooperation. The university and business cooperation is seen as a very complex field and an important component of the country's innovative ecosystem which has long been the subject of research and analysis. The presented article provides for a study of the innovation ecosystem and its infrastructure in the countries of the Caucasus, and mechanisms for the development of the university and businessm cooperation (UBC) process, which is of particular importance for these countries, which are characterized by very low rates of innovation and competitiveness.
2
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Marketing, start-ups and innovation: A framework for understanding the possibilities for harnessing technological innovations in tourism (based on the example of the Georgian tourism sector and Russian start-ups)

81%
Trzmielak D. M., Shonia D., Skoneczna M.
Marketing Instytucji Naukowych i Badawczych
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2021
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vol. 40
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issue 2
93-113
EN
The travel and tourism industry is one of the largest and fastest-growing sectors in the world. In the case of countries like Georgia, where tourism is a priority sector of the economy, innovation is crucial for a tourism-based development strategy - and this has become particularly important in the post-pandemic realities. This paper proposes a certain framework for understanding the possibilities for harnessing technological innovations in the travel industry (particularly apps and websites). It then considers the specific example of the country of Georgia, outlining the state's measures meant to foster IT innovation in tourism and also certain moderate successes to date in this respect. Next, the paper looks to Russian tourist-sector start-ups as models for operation that be successfully harnessed in the Georgian tourism industry, examining several such Russian start-ups in closer detail.
3
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Knowledge and entrepreneurial skills in the startup ecosystem – the case of Georgia

81%
Shonia D., Trzmielak D. M., Abramidze T.
Marketing Instytucji Naukowych i Badawczych
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2021
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vol. 42
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issue 4
110-129
EN
Georgia, despite the country's specific and complex geostrategic position, continually tense political environment, diverse views on economic development among its society and many other issues, nevertheless resolutely strives towards an overarching national idea: liberation from Russian occupation, unification of the country, formation of a knowledge economy and European integration. Crucial for this idea is economic development, which in turn hinges in part on innovation. The pace and scale of innovation are shaped primarily by scientific research and entrepreneurial achievements. Robust economic development therefore requires universities to increase entrepreneurship and initiate change in the areas of science, technology development, and new technology startup support in economic and social terms. In this article, we examine the strong relationship between the development of an appropriate ecosystem for start-ups and support for the process of new business formation in Georgia. Academic centers form one of the essential components of the ecosystem for start-ups in Georgia; their development guarantees access to knowledge and the ability to manage entrepreneurship, and the development of new companies, including innovative ones.
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