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Mäetagused
|
2017
|
vol. 66
77-98
EN
The diverse natural conditions and spheres of human activity in Virumaa as a region are reflected in folklore which is just as diverse. Traditional place narratives constitute a significant and remarkable part of this. Each place has its own narratives related to local water bodies, hillocks, structures, roads, boulders, forests, and mires, as well as relationships, lines of power, and spheres of influence. Even if legends mediate the same content, concrete places and people make up a unique complex of local idiosyncrasy, narratives, and reality, which in turn creates and influences local identity. Supported by the materials in the Estonian Folklore Archives, the article about Virumaa place narratives gives an overview of the places adorned with place lore and their stories: Kalevipoeg’s grave in Kivinõmme, Kunda hillfort, Ebavere hill, Vaivara hills, Lüganuse stronghold, Vasavere village graveyard, and Jõuga heath, Kuremäe, Sarapuu hill in Rakvere, Tarumaa iron-melting site, St Mary’s chapel in Viru-Nigula, churches at Jõhvi, Haljala, Simuna, and elsewhere, as well as Luussaare bog, Äntu and Kurtna lakes, Uljaste and Tudu lakes, Hoard hill at Tammiku, and Purtse stronghold.
EN
Internet memes represent a new vernacular genre, items of which are created and also distributed digitally. Every day, ever new information keeps flowing through the feeds of social media sites. Internet memes, unlike traditional folklore, are not meant to be conveyed from generation to generation, and rarely would one expect a recurrence of a meme that has already been seen and passed forward. New memes are being created constantly, representing every conceivable aspect of physical as well as virtual reality. The external world is represented through a seemingly anything-goes game of combining shapes and forms. Already in the current stage of development of the genre, we can notice that memes correspond to their users’ subcultural and other group-related preferences. Age-group specific meme use is also discernible. This paper focuses on the meme repertoire of schoolchildren in the Tartu region, which is published on special Facebook or Instagram pages. The empirical work consisted in observing the meme sites and interviewing those generating the memes. School memes are presented as depiction of the life in a particular school and used for generating a feeling of belonging within that school. By memeing, schoolchildren apply a certain kind of cultural knowledge, a memetic code, which is not necessarily accessible to adults – indeed, they might not even have encountered it. William Corsaro characterises peer group culture with keywords such as autonomy, control, conflict, and differentiation; the challenge is to make fun of the authority of adults. In school memes, we are witnessing not only a peer group counterculture, but also an endeavour by the group to create a certain distinct world of its own. The novel and youthful memetic form suits well for this project.
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