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EN
This paper investigates the economic principles of labour potential development and methodological approaches to its evaluation in higher education institution. The paper founds that the reduction in work activity of higher education institutions’ staff is largely related to the lack of the necessary material and moral incentives and guarantees of personnel’s social protection. The directions of labour potential’s development are discussed. There are also analysed the effectiveness of material incentives and system of privileges and bonuses for employees in higher education institution on the example of Sumy State University. It is underlined the priority directions for motivation of scientific activity of teaching staff. Additionally paper proposes recommendations to improve the stimulation system for labour potential development in the university. The paper emphasizes the need to create powerful motivation systems at educational institutions of Ukraine for the labour potential development. It is suggested ways for improving the quality of educational services to students through professional growth of teachers and improvement of their skills.
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