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Marketing channel preference among smallholder cocoyam farmers in South Africa

100%
Nwafor C. U.
Journal of Agribusiness and Rural Development
|
2021
|
vol. 62
|
issue 4
415-428
EN
Marketing channel choice makes important contributions to the incomes and other livelihood attributes among smallholder farmers in developing countries. Often considered from a number of perspectives, the dominant view articulated suggests an advantageous integration into formal market channels. This position is questioned as it has implications for smallholder farmers’ food security and rural incomes. Using a mixed methods approach, the study collected primary data from 174 smallholder farmers and applied both a descriptive and multinomial logit regression model to analyze factors contributing to cocoyam production and market channel choices among respondents in the study area. Findings indicate that financial returns and available markets were key factors in cocoyam production, while amount received was a driver of market channel choice among 89% of respondents who sold directly at farm-gate. Farmers’ age (p=0.044), household size (p=0.043), distance to market (p=0.021), additional income (p=0.017) and amount received (p=0.014) were significant variables (p<.05) in the determinants of market channel choice. The study recommended improving market information provision and strengthening farmer associations which will enable smallholder farmers in rural communities to make informed choices with respect to produce price, access other markets and consolidate their collective market bargaining position.
2
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The Market Orientation of South African Smallholder Farmers in a Disaster Context

100%
Nwafor C. U.
Journal of Agribusiness and Rural Development
|
2020
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vol. 58
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issue 4
437-446
EN
Market-orientation is widely applied to envisage the interaction of smallholder farmers with both input and output markets. Commonly used in the market participation discourse, it is fast becoming a key milestone towards smallholder commercialization. This study introduces the term into the disaster, resilience, seed systems, food security and livelihoods context. Using a mixed methods approach, 120 smallholder farmers in a drought-affected district of South Africa were sampled, and information collected for analysis. The result shows that most of the farmers rely on purchased seeds and fertilizers for crop production, and on average sold 62% of their farm produce. A market orientation index (MOI) of 55% was estimated, showing that the farmers were market oriented. The farm size (0.004), quantities of seeds (0.007) and fertilizer (0.024) purchased, value of crop produced (0.043), amount received from crop sales (0.001), distance to markets (0.048) and access to credit (0.034) were found significant in determining their market orientation. Policy recommendations were made to improve access to irrigation, seed varieties and extension delivery in the area. The finding has implications for development efforts at rebuilding after a natural disaster, developing resilience as well as sourcing food aid from local smallholder farmers by humanitarian agencies.
3
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Review of agricultural extension and advisory services in sub-saharan african countries. Progress with private sector involvement

51%
Nwafor C. U., Ogundeji A. A., Nwafor I. C.
Journal of Agribusiness and Rural Development
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2021
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vol. 61
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issue 3
271-282
EN
Agricultural extension and advisory services in Africa have significant impact on food security as well as economic and social development. Recent moves towards a pluralistic delivery system, facilitated by the emergence of private-sector led initiatives in many countries are the subject of policy and academic discourse. This study used an adapted, fit-for-purpose market systems development framework to review available research in extension and advisory services in selected sub-Sahara Africa countries. Using a literature survey methodology, we report evidence of multiple actors in extension delivery, findings that point towards evolution towards mixed delivery as well as objectives. While there are significant uptake of cost-recovery approaches among commercially-oriented farmers, many smallholder farmers still depended on donor-funded services. Our review adds to existing knowledge through incorporating a market systems development framework, which extends the often-used willingness to pay approach, and highlights the need for merger of both public and private-sector objectives to achieve developmental outcomes.
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