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PL
Celem artykułu jest omówienie uczenia się zbiorowego jako narzędzia służącego lepszemu zrozumieniu pojęcia zrównoważonego rozwoju. Autorka opisuje, w jaki sposób ta forma uczenia się może być wykorzystana przez organizacje w branży turystycznej. Rozważania oparte są na przeglądzie literatury. Główną tezą artykułu jest stwierdzenie, że wprowadzenie skutecznych procesów uczenia się w kontekście organizacyjnym pozwala zapoczątkować nowy sposób myślenia, który może prowadzić do zmian na poziomie indywidualnym i organizacyjnym. Artykuł jest przyczynkiem do szerszego zagadnienia uczenia się organizacyjnego.
EN
The purpose of the study was to investigate how some micro-business entrepreneurs and bricoleurs experience their learning processes through workshops, especially with respect to sustainability issues. This qualitative and explorative study focuses on learning processes during the GreenBizz course, which are analysed on the basis of inquiries and observations of discussions among course participants and on documents describing the course design and assignments. It was found that entrepreneurs are aware and are familiar with sustainability issues but they have neither proper tools nor the knowhow for implementing sustainable changes in their businesses. To be successful, the learning process needs to sufficiently heterogeneous, should involve the transmission of tacit knowledge and provide opportunities for participants to learn about their motivations and should include both theoretical and practical elements. Participation in the course enables entrepreneurs to network with other entrepreneurs, give support and share knowledge about sustainable solutions in their businesses. The study shows that such courses not only must allow for a certain degree of flexibility but also require a course or team leader with a solid and practical knowledge in entrepreneurship and sustainability.
EN
The purpose of this paper is to discuss collective learning as a tool for a deeper understanding of sustainability. The author describes how collective learning can be incorporated by organisations involved in tourism. The discussion is based on literature review. It is argued that the introduction of powerful learning processes in the organizational context can generate a new kind of thinking, which can lead to individual and organizational transformation. The article makes a contribution to the study of learning in organisations.
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