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Reklamy firm organmistrzowskich na łamach tygodnika „Niedziela” w latach 1926–1939

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Horowski K.

Folia Organologica. International yearbook of organ and organ music

2024

issue 7

55-77

The advertisements published in the interwar period in the Częstochowa weekly “Niedziela” provide us with interesting conclusions on organ builders of that time. The little publications on press advertisement are often general and they marginalise the advetisement problem, also in the case of church organs adverts. The bibliography review in the category shows a low interest. The aim of the present sesearch was to show the significance of issuing or not issuing of church organ builder companies adverts in the church press. The research aim fulfilment was able through the digitalised source material extracted from the “Niedziela” weekly and also through using one the basic sesearch methods applied in the mass communication science known as content analysis. The final results show that the organbuilder companies adverts as well as organ builder services adverts issued in the interwar period in “Niedziela” weekly reflect the contemporary tendencies as it comes to the contents and their perception in agreement with the Roman Catholic teaching in the newly opened Częstochowa diocese. The editor’s advertisement policy was mainly directed to support local companies and their church organ builder craft and to avoid issuing the German origin companies adverts. Family organ builder companies often functioned as a sort of a form of consolidation within the same professional branch and their previously worked out brand such as family surnames helped to resist periods of the economic recession.

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1 Folia Organologica. International yearbook of organ and organ music

1 Horowski K.

1 2024

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Reklamy firm organmistrzowskich na łamach tygodnika „Niedziela” w latach 1926–1939