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Generation Z as a challenge for the traditional corporate culture in Poland

100%

Mazurek M.

Kwartalnik Kolegium Ekonomiczno-Społecznego Studia i Prace

2019

issue 1 (37)

167-180

The objective of the paper is to analyze the skills and attitudes of Generation Z in Poland in order to update and systematize data on features of all generations that are active in the Polish labour market. The issue deserves research due to the specific perception of work and business by young people, which, by affecting their motivation, forces companies to modify their operations. Employee engagement programmes must be adjusted to the skills and preferences of individualists, who are proficient in Internet use, but inconsistent in their decisions or endeavors and not prepared for teamwork. Short attention span and short-lived interests of young staff, which require a kinesthetic, multimodal working environment, may disrupt a traditional company culture. Communication with Generation Z, used to ongoing communication and co-creating, is a serious challenge to managers. Low levels of soft skills and economic literacy may undermine the benefits from excellent adaptability of the young generation. Tabular summaries of generation-based characteristics will be presented. The paper is based on the literature on the older generations as well as reports and statistics on Generation Z.

Nieprawdziwe informacje w zakresie szczepień ochronnych jako wyzwanie dla zdrowia publicznego

45%

Lusawa A., Pinkas J., Zgliczyński W. S., Mazurek M., Wierzba W.

Zdrowie Publiczne i Zarządzanie

2019

vol. 17

issue 1

40-45

The analysis of the characteristics of refusals to carry out preventive vaccinations, both in historical and contemporary perspective, showed that the dissemination of false information by vaccination movements, had and has a significant impact on the level of vaccination in the scope of individual preventive vaccinations, e.g. against polio, tetanus and diphtheria and it is real public health challenge. It is necessary to analyze the nature of the message in terms of the sender’s intentions, i.e. to distinguish between misinformation and disinformation. Preparation of an appropriate communication strategy in public health in this regard, seems necessary and crucial in terms of maintaining a high level of confidence in preventive vaccinations, and thus population resistance in the case of infectious diseases. Type of research methodology/research approach used: literature analysis.

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1 Kwartalnik Kolegium Ekonomiczno-Społecznego Studia i Prace

1 Zdrowie Publiczne i Zarządzanie

2 Mazurek M.

1 Lusawa A.

1 Pinkas J.

1 Wierzba W.

1 Zgliczyński W. S.

2 2019

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Generation Z as a challenge for the traditional corporate culture in Poland

Nieprawdziwe informacje w zakresie szczepień ochronnych jako wyzwanie dla zdrowia publicznego