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Les jeux de mots homophoniques en tant qu’instrument du potentiel langagier: exemple des microtextes oulipiens

100%

Woźniak W.

Białostockie Archiwum Językowe

2023

issue 23

285-301

This article seeks to explore the role of homophonic puns in the works of the Oulipo group. The study is based on the example of a corpus drawn from the Oulipian microtexts collected in Anthologie de l’OuLiPo (2009) by M. Bénabou and P. Fournel. With reference to the classification of figures of words proposed by J.-J.Robrieux (2000) and the theory of word plays by P. Guiraud (1976), an analysis of specific realisations of Oulipian linguistic ‘constraints’ founded on the phenomenon of homophony was undertaken. The analysis explores the question of the double reading, synthetic and analytical, of Oulipian texts, and discusses the determination of factors that facilitate the interpretation of the puns proposed to the reader by the author (such as context, spelling, syllable distribution, typography). The study of the corpus aims to illustrate the function of homophone-based word plays and their application in the exploration of language’s potential. Homophonic wordplay is an effective stylistic device, but also an important premise for reflection on the linear nature of language, the conventionality of its components and the relations between them.

Niniejszy artykuł skupiony jest wokół roli zagadnienia gier słów wynikających ze zjawiska homofonii w utworach grupy Oulipo. Badanie oparte jest na przykładzie korpusu, którego źródłem są krótkie formy literackie zebrane w tomie Anthologie de l’OuLiPo (2009) przez M. Bénabou i P. Fournela. Poprzez odwołanie do klasyfikacji figur słów zaproponowanej przez J.-J. Robrieux (2000) i teorii gier słów P. Guiraud (1976), dokonana została analiza konkretnych realizacji oulipijskich „przymusów” (tj. ograniczeń językowych), opartych na zjawisku homofonii. W ramach badania podjęte zostało zagadnienie podwójnej lektury (syntetycznej i analitycznej) oulipijskich tekstów, a także poruszona została kwestia określenia czynników umożliwiających odczytanie gier proponowanych odbiorcy przez autora. Analiza korpusu pozwala na zilustrowanie funkcji gier słów opartych na homofonii i na określenie konsekwencji ich stosowania dla poszukiwania potencjału języka. Homofoniczne gry słów okazują się skutecznym narzędziem stylistycznym, ale także ważną przesłanką do rozważań nad linearną naturą języka, konwencjonalnością jego elementów i relacji między nimi.

The assessment of business customers’ satisfaction in the B2B market on the example of a metallurgical company

51%

Pachołek B., Sady S., Woźniak W.

Journal of Management and Financial Sciences

2023

issue 47

21-33

The guarantee of a company’s success in the business to business (B2B) market is the acquisition of customers satisfied with the purchased products or services and loyal to the company. The metallurgical industry is a specialised sector with a narrow group of buyers. In order to ensure mutual relations in the B2B market, numerous activities are carried out to strengthen the ties between business partners. One of such activities is the assessment of customer satisfaction, which gives the company an opportunity to learn about the needs, preferences, and expectations of its customers. The aim of the study was to assess the satisfaction of business customers with the cooperation with a chosen company in the metallurgical industry, a world leader among solutions in the metal heat treatment sector. The CAWI (Computer-Assisted Web Interview) technique was used to achieve the aim of the work, in which proprietary research instruments were used. To assess the loyalty of the company’s business partners, the Net Promoter Score (NPS) was used. The study was carried out at the turn of 2021/2022 in two stages of cooperation between the company and its business partners. The first verification was carried out after signing the final protocol and the second after the end of the warranty period. The study was global. 104 companies from various industries and operating on international markets participated in the survey. The results of the conducted research showed a high rating of customer satisfaction with the cooperation with the company. This is evidenced by both the high values obtained of the NPS index (51.7% for tests made after the device was launched, 55.6% for tests carried out after its warranty period), and high ratings of customer satisfaction with the products and services offered by the company. The results of the study also allowed the authors to identify areas of the company’s activity for further improvement.

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1 Białostockie Archiwum Językowe

1 Journal of Management and Financial Sciences

2 Woźniak W.

1 Pachołek B.

1 Sady S.

2 2023

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Les jeux de mots homophoniques en tant qu’instrument du potentiel langagier: exemple des microtextes oulipiens

The assessment of business customers’ satisfaction in the B2B market on the example of a metallurgical company