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Nové trendy v marketingu vzdelávacích inštitúcií „Byť v trende, znamená zavádzať inovácie do aplikačnej praxe.“

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Mokrišová V.
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
|
2017
|
issue 2(25)
95-103
EN
These turbulent times require more demanding level of knowledge, which is reflected in the expected requirements for educational institutions. It is thus obvious that the decision on the choice of educa- tional institution, field of study or programme is not a simple thing. These decisions should be viewed in the wider context of responding to the expectations of potential customers and the rapid progress in technology. Current and potential clients of educational institutions are technologically more ad- vanced, they manage communication in cyberspace. Therefore the marketing activities have to move more rapidly into this space.
2
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Implementation of marketing in catering services through gastro tickets

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Mokrišová V.
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
|
2013
|
issue 2(12)
289-298
EN
Currently many companies engaged in the food service are struggling to win customers and gain competitive advantage. One of the ways to attract customers into a restaurant is the wider use of food tickets, through which customers have the option of daily comparison of the quality and the range of food served, which at the definitive result can lead to a good presentation of the company and building corporate reputation. The aim of paper is to analyze the different opinions of experts on the definition of marketing and catering services as well as interpretation of conducted marketing research oriented to the use of the gastro tickets in catering.
3
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Vplyv environmentálnych daní na ekoinovačné aktivity podnikateľských subjektov

100%
Mokrišová V.
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
|
2017
|
issue 2(25)
106-112
EN
The article addresses the issue of the share of environmental taxes in tax systems in the context of the European Union countries, with reference to these taxes in the Slovak Republic and analyzes the impact of introducing the concept of environmental taxes on the eco-innovation behavior of business entities in comparison with selected EU member countries The article points to the fact that the market mechanism of the Slovak Republic itself can not ensure conscious behavior of producers and consumers on environmental issues, and that this role is mainly transferred to the state, because it can use economical instruments to ensure the development of an economy that is environmentally friendly . At present, we are moving towards meeting the European Commission‘s Europe 2020 strategy‘s goal of increasing the share of environmental taxes in the Member States‘ total tax revenues to 10%.
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