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The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities

100%
Sędkowski M.
International Studies. Interdisciplinary Political and Cultural Journal
|
2017
|
vol. 19
|
issue 1
143-157
EN
The social media sphere is growing in Poland as more and more people embrace the new ways of communication. Cities in Poland are also slowly catching up with the social media revolution as all 16 provincial cities are present on Facebook. Profiles are static in nature and have problems with engaging the audience in any kind of meaningful conversation. The purpose of this article is to indicate the key challenges that cities are facing while entering the social sphere. Official profiles of all provincial cities in Poland will be analysed to highlight possible ways of improving their digital image.
2
Publication available in full text mode
Content available

The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities

100%
Sędkowski M.
International Studies. Interdisciplinary Political and Cultural Journal
|
2017
|
vol. 19
|
issue 1
EN
The social media sphere is growing in Poland as more and more people embrace the new ways of communication. Cities in Poland are also slowly catching up with the social media revolution as all 16 provincial cities are present on Facebook. Profiles are static in nature and have problems with engaging the audience in any kind of meaningful conversation. The purpose of this article is to indicate the key challenges that cities are facing while entering the social sphere. Official profiles of all provincial cities in Poland will be analysed to highlight possible ways of improving their digital image.
3
Publication available in full text mode
Content available

Social Media as a Contemporary Communication Tool Between a City and its Users – a Theoretical Approach

100%
Sędkowski M.
International Studies. Interdisciplinary Political and Cultural Journal
|
2019
|
vol. 24
|
issue 2
41-56
EN
Social media have become a standard in contemporary communication. That is especially true for business which jumped at the opportunity to con­nect with current and prospective customers allowing them to integrate with their favourite brands and products even further. This trend, however, seems to be absent in the public domain. Local authorities notice social media but attempt to use it in a one-to-many format, which is incompatible with the interactive nature of the new medium. Cities can strongly benefit from an active presence in the social sphere as it opens new paths to co-governance and better communication.
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