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1

Wizerunek krajów Europy Wschodniej na przykładzie komunikacji reklamowej wybranych państw: Ukrainy oraz Rosji

100%
Ulidis M.
Dziennikarstwo i Media
|
2013
|
vol. 4
33 - 44
EN
The text is an attempt to analyze current marketing strategies of Ukraine and Russia, with particular emphasis on branding of both countries. It may in fact be a starting point for constructing the image of so-called Eastern Europe, in the perspective of building uniqueness and market competitiveness of this region.
2

Motocykliści jako grupa komunikacyjna. Wizerunek wewnętrzny na podstawie badań empirycznych

63%
Graszewicz M., Ulidis M.
Dziennikarstwo i Media
|
2013
|
vol. 4
65 - 81
EN
The article is a report on empirical research into the image of a specific communication group. The studied entity is (primarily) a communication group and then (perhaps thus) social group. The studied phenomenon was communication. Its analyses were used to distinguish a group, the image, cohesion and stability of which were tested by the authors. The leading theoretical-methodological concepts adopted by them were: constructivist definition of communication and systemic definition of society.
3

Style życia. Zarys systemowej teorii i koncepcji badawczej

63%
Graszewicz M., Ulidis M.
Dziennikarstwo i Media
|
2011
|
vol. 2
19-30
EN
The paper is an attempt to carry out a critical reconstruction of the notion of lifestyles. On the one hand, it is a historical review of the views of various authors tackling this issue, and on the other, it is a starting point for the development of the authors’ own concept of lifestyle. Starting from an interdisciplinary research perspective combining the postulates of radical empiricism, theory of social systems and cognitive constructivism, and taking into account the still vague scope of the notion of lifestyle rooted in classic demography or reverse theories of society, we would like to present an alternative concept of this phenomenon, so relevant today.
4

Language, identity and discourse — between theory and methodology: The idea of empirical research

63%
Stasiuk-Krajewska K., Ulidis M.
Dziennikarstwo i Media
|
2018
|
vol. 9
139 - 156
EN
The main goal of the text is to present some ideas about theoretical/methodological possibilities of communication research and to propose two ways of their implementation — for the self-description and identity analysis of the Polish third sector (foundations, associations) and the creative sector (mainly branding agencies). In a broad sense, it is also an attempt to answer the question about the correlation of the reconstructed linguistic and discourse facts (ways to talk about things) with the kind and intensity of emotions arising in the process of decoding their messages and subsequently with their efficiency in social practice (brand communication or fundraising).
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