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1

Młodzi konsumenci wobec nowych mediów — racjonalne zakupy czy fascynacja technologią?

100%

Wardzała J.

Forum Socjologiczne

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2013

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vol. 4

43 - 53

EN

Contemporary consumption gives young people the opportunity to distinguish themselves and choose their own path in life, which is why modern trends spread among them much faster. Teenage consumers have a major impact on the purchasing decisions of their parents, are more willing to watch ads, absorb technical innovations and are open to change. They also oft en play a role of family experts, trainers or equipment testers in the field of “new media.” The data contained in this article are based on focus group research in schools in big cities and in a small town.

2

Młode pokolenie wobec pracy, konsumpcji oraz sukcesu

100%

Wardzała J.

Forum Socjologiczne

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2018

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vol. 9

15 - 31

EN

The subject matter of the young generation in the social context has been repeatedly examined and many studies have been prepared on this topic, for example the works of K. Wyka and earlier K. Manheim. Increasingly, the issue of the younger generation is discussed in the area of issues related to consumption and work. The article is of a theoretical and empirical nature; it is an attempt to portray the young generation in its two most important roles on the market — the consumer and the entrepreneur. It is an introductory element to the problems of consumer behaviors and entrepreneurial behaviors of the young generation. The publication draws attention to the expectations of the young generation about the applicable law and the economy. The first part of the article is characterized by sociological considerations and serves to determine the meaning of the young generation in consumer society, in particular, to outline the framework of youth, which in literature is sometimes defined not only by age categories. It is also an interdisciplinary review of theories, both those created in the past and those quite contemporary. In the second part, it refers to the results of qualitative research relating to the opinions and expectations of the young generation about consumption, work and success.

3

Sprawozdanie z konferencji „Nowe trendy w konsumpcji i zmiany w komunikowaniu społecznym. Współczesne orientacje i metody badań”

63%

Wardzała J., Cebula M.

Konsumpcja i Rozwój

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2013

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issue 2(5)

164-169

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2 Forum Socjologiczne

1 Konsumpcja i Rozwój

3 Wardzała J.

1 Cebula M.

1 2018

2 2013

Młodzi konsumenci wobec nowych mediów — racjonalne zakupy czy fascynacja technologią?

Młode pokolenie wobec pracy, konsumpcji oraz sukcesu

Sprawozdanie z konferencji „Nowe trendy w konsumpcji i zmiany w komunikowaniu społecznym. Współczesne orientacje i metody badań”