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The article deals with the formation of programs for cultural development, as well as the ways to attract investment in the implementation of these programs, depending on the characteristics of the historical and cultural development of the territory. It is proved that along with economic and political concepts the idea of development and preservation of culture should be appear. Using the example of Odessa and the Odessa region, the extent to which historical and cultural characteristics can become an element of attracting investment through the development of tourism business is explored, and the presence of an independent program could become a means for determining priorities, coordinating and prioritizing the necessary changes in the cultural sphere regional levels. The article also analyzes the world experience in financing, supporting and developing the cultural sphere, and identifies three main types of cultural economics, depending on the mechanism of its investment, namely: “Romance” type, “German” type and “Anglo-American” type, is carried out. Тhe possibility of transforming foreign experience in financing cultural programs in terms of the ratio of budgetary and non-budgetary funds is being considered. Based on the results of this study, conclusions were drawn on the need to identify real sources of funding for cultural programs at the regional and municipal levels, calculate the necessary balance between budget and non-budgetary funding for cultural activities, prioritize budget funding and accumulate funds for these purposes from possible sources, which is especially important for regions that have a tourist specialization.
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