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Strategie innowacji produktowych chińskich producentów na rynku samochodów elektrycznych

100%
Konewka T., Czuba T.
Gdańskie Studia Azji Wschodniej
|
2023
|
issue 24
165-180
EN
Climate change and the effects of global warming are one of the most important problems in the modern world. The effects of these phenomena affect the everyday life of societies and the functioning of enterprises, industries, and entire sectors of the world economy. Therefore, appropriate legal and economic regulations have been and are being introduced at state level. Reducing exhaust emissions is the primary goal of electrification of the automotive industry, because the internal combustion engine is inefficient in terms of energy (it burns a lot of fuel and emits large amounts of harmful exhaust gases). The result of this transformation of the automotive industry is the creation of a new product, the electric car (EV), which makes possible the decarbonization of transport. In 2022, global EV sales totaled 10.5 million units, an increase of 55% compared to the previous year. The largest increase in EV sales in the world was once again recorded in China: by 82% year-on-year. China is by far the largest EV market, accounting for 59% of global EV sales in 2022. Currently, the dynamic nature of the market environment for electric car companies influences the development of product innovations. The basis for shaping product strategies is the company’s designated goal, the size and structure of its resources, and its innovative potential. The size and structure of the resources at its disposal and its skills (especially in the field of research and development, technology and financial resources) determine the possibilities of taking creative actions in the field of products. This potential directly affects the range of products offered, their technical level and quality. Activities located within the company’s long-term strategy should take into account changes in buyer preferences, technological progress, activities of competitors, as well as innovative activities of enterprises from supporting industries. Vehicle manufacturers are introducing more and more EV models, contributing to the electrification of road transport. They see the direction of development in the coming years and know that the expansion of the BEV market is inevitable. However, many automakers have different strategies for transitioning to EVs. Tesla has been producing EVs from the beginning and has become a market leader, meeting consumer expectations by introducing various product innovations in terms of energy consumption, charging speed, and range on a single charge. Chinese manufacturers, like BYD or Geely, have started to play a significant role in this race. The aim of the article is to discuss the basic forms of product innovation used by Chinese EV manufacturers. Additionally, the authors of the article try to answer the question as to whether Chinese EV manufacturers are able to achieve a significant share in other world markets by using product innovations in their EV vehicles, compared to their competitors’ meeting customer needs.
2
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Assessment of risks connected with economic activity in the SME sector

81%
Oniszczuk-Jastrząbek A., Winiarski J., Czuba T.
Współczesna Gospodarka
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2018
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vol. 9
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issue 4 (31)
63-70
PL
Celem artykułu jest ocena poziomu poczucia bezpieczeństwa osób pracujących w sektorze MŚP. Opisane badania obejmowały identyfikację źródeł zagrożenia, ocenę ich wielkości oraz ocenę poczucia zabezpieczenia przed skutkami materializacji tych, że zagrożeń. Badania przeprowadzono na reprezentatywnej próbie przedsiębiorców pracujących w małych i średnich organizacjach gospodarczych na terenie Polski. W celu syntetycznej prezentacji wyników zaproponowano definicję współczynnika dyskomfortu. Wykazano że wielkość tego współczynnika w okresie badanym zdecydowanie maleje. Wynik ten zinterpretowano jako jedno ze źródeł będących przyczyną wzrostu wydajności pracy.
EN
The aim of this article is to assess the level of security enjoyed by business owners operating in the SME sector. The present research identifies the sources and extent of risk, while also gauging the sense of security against the effects of this risk. The research was conducted on a representative sample of entrepreneurs operating small and medium-sized business organizations in Poland. In order to present the results synthetically, a definition of discomfort coefficient was formulated. It has been shown that the value of that coefficient decreased strongly during the considered period. This result was interpreted as one of the causes of the increase in work efficiency.
3
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Konkurencyjność a praktyka działań chińskich producentów samochodów elektrycznych na rynku europejskim

81%
Czuba T., Konewka T., Krasowska K.
Gdańskie Studia Azji Wschodniej
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2019
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issue 16
41-59
EN
Competition in the automotive market is generally known and described. This market is dominated by the large players who have been operating for a long time. Environmental protection is directly linked to natural resources and means that competition is moving towards electrical vehicles. This new sector seeks a competitive  advantage to succeed on the market. The aim of this article is to assess the chances of Chinese electric car manufacturers on the European market. In order to achieve this goal the method of analysis and synthesis in the field of competitiveness and competitive advantage was used. The case study method was also used to refer to the practice of Chinese car  producers in China and Europe. The data gathered leads to the conclusion that Chinese manufacturers are well aware of how to build up competitiveness in Europe. They know how to gain and maintain areas of competitive advantage. Purchase of a stake in European producers or some other kind of cooperation with them means  that the presence of Chinese electric vehicle producers on the European market is becoming substantial. After years of learning, the time of expansion has arrived, which, as collected data show, has every chance of being successful.
4

Kapitał relacyjny a inwestycje w małych i średnich firmach

81%
Szczepaniec M., Czuba T., Jurkiewicz T.
Pieniądze i Więź
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2014
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vol. 17
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issue 4(65)
64-77
PL
Celem publikacji jest przedstawienie zależności między kapitałem relacyjnym przedsiębiorstw, rozumianym jako sieć ich powiązań z otoczeniem gospodarczym, a podejmowanymi przez nie inwestycjami. Wyniki badań przeprowadzonych w Polsce na próbie n=1346 małych i średnich przedsiębiorstw pokazują, że zarówno liczba, jak i jakość relacji z otoczeniem gospodarczym ma dodatni wpływ na inwestycje podejmowane przez małe i średnie przedsiębiorstwa.
EN
The aim of this article is to present the relationship between relational capital of enterprises, understood as a network of connections with the business environment, and investments undertaken by them. Results of studies conducted in Poland on a sample of n = 1,346 small and medium-sized enterprises show that both the number and quality of the relationships with the economic environment has a positive impact on the investments undertaken by small and medium-sized enterprises.
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