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Czym Nasz Dziennik straszy czytelników

100%
Lindner J.
Zeszyty Prasoznawcze
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2012
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vol. 55
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issue 3
98-116
EN
Since the publication of "Świat nieprzedstawiony” by J. A. Kornhauser and A. Zagajewski in 1974, its name started to be considered in the Polish language as a synonym of manipulation of news, messages in order to achieve the goal assumptioned by the sender. This method was mastered to perfection by the Catholic newspaper “Nasz Dziennik”, which is a part of the Polish Conglomerate of Redemptorists. Journalists often use the element of fear. It happens that only in one edition there are articles with titles such as “There was no money or good will”, "Ossolineum on the brink of bankruptcy”, "Gas – unsolved problem still”, "People’s veto to Minister Hall”, "Too much coal formation”, “Rostowski will explain himself”, “Restore the right balance”, “School is not a square for elections”, “Mines and plants at the stalemate”, “We won’t give the schools back”, “Someone neglected his duties”, “Researches on human embryos don’t make any sense” or “Pyongyang ignored the ban”. The main topics which are presented as attacks or misfortunes are: attacks of the civil authorities on the Church, the loss of Polish culture, Christianity, the decline of democracy in Poland, Polish enemies grow stronger and obviously Smolensk Distaster. It is difficult to determine how great impact on readers was caused by years of frightening them. Additionally, “Nasz Dziennik” has never published its editions as well as never signed any suitable commitments, which makes it hard to honestly examine the issue of scaring readers. Therefore, the only way to investigate the effectiveness of this medium is to observe how politicians strive for its support.
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Historia dress codu. Przechodzień jako komunikat

100%
Lindner J.
Heteroglossia. Studia Kulturoznawczo-Filologiczne
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2019
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issue 9
197-212
EN
Practically from the beginning of civilization, the man’s appearance informed about his social status, nationality and the ideology he preached. There were various ways of communicating and content. It started with a simple informing about your own status (social, religious, national), to slowly evolve towards the transmission of specific ideological content.
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Barok na szyldach. Historia nazewnictwa firmowego w Polsce po 1945 roku

100%
Lindner J.
Heteroglossia. Studia Kulturoznawczo-Filologiczne
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2020
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issue 10
231-242
EN
It can be taken for granted that the names of Polish companies quite clearly indicate the era in which they operate. Enterprises were called differently in the years 1944-1970, when marketing was considered both as an obstacle and economically not necessary. In 1971- 1989, the naming of Polish companies was something intermediate between recognition of marketing principles and bureaucratic principles of a centrally planned economy. After 1990, many Polish companies try to be as similar as possible to Western fashions, with particular emphasis on the Anglo-Saxon circle. They often give up the attractions of regionalism.
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