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The Capacities and Limitations of the Newspaper Column as a Tool for Creating the Image of Its Author

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Barańska-Szmitko A., University of Lodz F. o. P., ankabaranska@poczta.fm
Acta Universitatis Lodziensis. Folia Litteraria Polonica
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2016
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vol. 35
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issue 5
EN
The aim of this paper is to verify the capacities and limitations of the newspaper column (understood as a genre) as a tool for creating the image of its author. In the paper, the distinguishing features of a column are first presented, and then a hypothesis is proposed for predicting which attributes of its author may be generated by the column’s features. This hypothesis is juxtaposed with the results of empirical research. The main task of this research was to read the texts of one of two Polish columnists – Krzysztof Varga and Szymon Hołownia – and subsequently answer questions indicating the authors’ attributes. This procedure made it possible to recreate the image of the text’s author. The results demonstrated the influence of the column’s distinguishing features on the image of its author inferred by readers.
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Wpływ użytej w wypowiedzi leksyki potocznej na wizerunek felietonisty

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Barańska-Szmitko A., Uniwersytet Łódzki W. F., anna.baranska@uni.lodz.pl
Acta Universitatis Lodziensis. Folia Litteraria Polonica
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2016
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vol. 32
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issue 2
EN
The article presents the research results about the influence of the colloquial lexis used in a column’s language on the image of the author of the text, as well as describing the mechanism of this influence. The material was collected during empirical research, when respondents pointed to traits of the column’s author after reading his/her text, and subsequently wrote the text fragments which in their opinion represented the indicated attributes. The exploratory discourse analysis of this corpus made it possible to identify words or sentences indicating the communication of traits like “humorous”, “ironic”, “interesting writer” through the use of colloquial lexis. This article is the analysis of the communicative mechanism of constructing these attributes.
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Możliwości i ograniczenia felietonu jako narzędzia kreowania wizerunku jego autora

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Barańska-Szmitko A., Uniwersytet Łódzki W. F., Anna Barańska-Szmitko – jest pracownikiem naukowo-dydaktycznym Katedry Dziennikarstwa i Komunikacji Społecznej Uniwersytetu Łódzkiego Z. T. i. P. K. J. z. n. s. s. w. w., ankabaranska@poczta.fm
Acta Universitatis Lodziensis. Folia Litteraria Polonica
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2014
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vol. 23
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issue 1
EN
The aim of this paper is to verify the capacities and limitations of the column (understood as a genre) as a tool for creating the image of its author. In the paper, the distinguishing features of a column are first presented, and then a hypothesis is proposed for predicting what attributes of its author might be generated by the column’s features. This hypothesis is juxtaposed against the results of empirical research. The main task of the study was to read the texts of one of two Polish columnists – Krzysztof Varga and Szymon Hołownia – and subsequently answer questions indicating the authors’ attributes. This procedure enabled an image of the text’s author to be recreated. The results showed the influence that the distinguishing features of a column have on the image of a text’s author for readers.
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