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This study focuses on higher education and attempts evaluate the competitive potential of higher education institutions of Podlasie against other participants in the Polish education market. These days one can observe increasing efforts on the part of higher education institutions to achieve sustainable competitive advantage. In order to successfully compete against numerous educational institutions, universities have to undertake steps to raise their level of competitiveness. A key role in this process is played by the human capital of higher education institutions, particularly the quality of academic staff. Academic teachers are a driving force of higher education, but they are not readily available. Raising the qualifications of academic staff is determined by a number of factors, which are also crucial for the competitive position of educational institutions. This is clearly observable in Podlaskie Voivodeship, whose universities, apart from having to ensure a suitable number of highly-qualified staff, are also forced to strive to maintain their competitive edge over institutions from other regions. The paper also discusses the role that higher education plays in the economy as a whole. Moreover, the author indicates the consequences of inadequate financing of higher education institutions.
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