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EN
The article explores a few aspects of generation collective memory in millennium generation that is named Generation Y (Gen Y). This topic is based on drivers included in Strategic Research Agenda of Joint Program Initiative: Cultural Heritage and Global Change. Drivers lead attentions of researchers to generation transmission and collective memory and necessity realise empirical verifications. The author applied expertise of Real-Time Delphy Study on the Future of Cultural Heritage Research to description changes in generation perception of folklorism. Globalisation impact is studied on different preference transmission of content collective memory. Significant global generational changes are registered in technical and interpersonal contact communication, preference of memos vehicles and culture heritage functions.
EN
The text involves field findings from 2013 and 2014 which document, analyse hermeneutically and verify globally recorded regress of the transmission between the older and younger European generation of the present. Research teams participating in this activity consist of ethnologists, cultural and social anthropologists with affiliation to intangible cultural heritage. Methodologically, it is based on ethnographic field evidence of knowledge, traditional art and folklore. The hermeneutic method of analysis of signs transmitted between generations, which have been applied, uses quality/quantity indicators of the disruption of intergenerational cultural transmission.
EN
The body ethnography is perceived as a field documentation of the expressing of women and men body sensuality. A human body has its biological shapes which are cultural created. The visual perception of body and body sensuality is comprised from basic shape body recognition and recognition of cultural signs covered up by clothing and by makeup. The somatotypes and patterns created as body camouflage are cultural transmitted by communication canals, where are currently preferred social networking websites. The women stereotypes of creation collective contents illustrate a blonde, the bodybuilder by a representative for man stereotype. Field ethnographic examples refer to impact of global patterns on change perception of common body sensuality in everyday culture.
EN
The media success of the Hungarian and Slovak folklore show has anew opened up a discussion about the current forms of folklorism. Less known is the development of folkloristics that it has passed through ­ beginning with theoretical schools of historical and musical folklore to its application to public sphere. The contemporary folklorism boom in Hungary is associated with the attempt of Hungarian folklorists´ to renew the older forms of Hungarian traditional culture by means of scenic (art) and public presentations. These best practice methods (UNESCO) become theoretical and methodological concepts of Hungarian folklorists and ethnomusicologists. The aim of this study is to inform the readers with Hungarian schools of historic and music folklore research, which are directly related to the applied method, also called Táncház - módszer. The study is one of the reflections concerning discussions within folklorism ­ scenic art versus public spread, and creation versus citation of folklore contents.
EN
This article presents two methods of digitisation, digital data processing and digital localisation applied in field ethnography. The Atlas.ti tool was used as an example of analyses of digitised textual, numerical, audio and visual data for subsequent coding in programmes (CAQDAS). The authors focus on coding and the creation of coding sheets. Through the examples from research conducted in the Northern Malohont region, they present the possibilities and limits of the use of coding in computer interfaces. The links between ethnographic findings and field localisation are presented through the application of geographical information systems (GIS). Cultural configurations and diffusions are illustrated at precise geographic locations of the region being explored. Many of the current limitations in the dissemination of these techniques can be overcome by a wider use of digital technologies, the creation of common digital ethnographic databases and by projects support.
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