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1

DO MEN PREFER BLONDE WOMEN? THE INFLUENCE OF HAIR COLOUR ON THE PERCEPTION OF AGE AND ATTRACTIVENESS OF WOMEN

100%
Sorokowski P.
Psychological Studies
|
2006
|
vol. 44
|
issue 3
77-88
EN
Common belief and also research carried by social and evolutionary psychologists show that men prefer women with blonde hair (Rich & Cash 1993). However, the reason has not been completely and definitely explained (e.g. Frost 1989; Ramachandran 1997). In three laboratory experiments it was tested how hair colour influences on the perception of a woman's age and physical attractiveness. The results showed without doubt that blonde hair is, irrespective of other indices of psychical attractiveness, a rejuvenation factor which has a positive impact on the attractiveness of a woman at given age (above 25 years old). No essential relationship was found out between the age of a man and his preference for a specific hair colour. Do men prefer blonde women? The results showed that men prefer women with blonde hair but only woman at given age (above 25 years old). The results were discussed in terms of evolutionary-based sex differences in reproductive strategy.
2

Patterns of emotional expression displayed by football players after they score a goal - Historical and cross-cultural comparisons

100%
Sorokowski P.
Polish Psychological Bulletin
|
2007
|
vol. 38
|
issue 2
99-109
EN
The article describes the process of 'brutalization' of emotional expression, which is potentially observed after achieving success at sports over the years. The hypothesis was to test the phenomenon that a 'restrained - gentleman' image of a sportsman should be substituted (due to the efficiency requirement) by a 'warrior' image. A 'warrior' generates and sustains his emotion of anger in order to use it as a means to achieve success in sports. During a certain experiment, the participants (n=40) were supposed to estimate the tension of emotion visible in the actual behavior of football players, after they scored stricken a goal in significant football tournaments (over the years 1930 - 2004). The outcome evidently shows that presently, football players tend to express much more anger and other negative emotions than their predecessors in analogical circumstances from two decades earlier. The results allow us to think that the process of 'brutalization' of emotional expression after scoring a goal can be observed among football players from Europe and Africa, to a significantly lesser degree among football players from Asia, but it does not occur among football players from South America. The results are discussed in the context of differences in expression of emotions after kicking a goal among players from different cultures.
3

IS BEAUTY IN THE EYE OF THE BEHOLDER? SIGNS OF WEALTH AND INTEREST IN THE PERCEIVER AS THE DETERMINANTS OF THE PHYSICAL ATTRACTIVENESS OF THE OPPOSITE SEX

100%
Sorokowski P.
Psychological Studies
|
2005
|
vol. 43
|
issue 4
71-80
EN
Young participants (N=144) varying in material status were asked in a field experiment to rate physical attractiveness of an opposite sex person who varied in apparent material wealth (high vs. low) and interest in dating the perceiver (interest vs. no information). The result showed that men (but not women) increased their ratings of attractiveness of the target person interested in dating them. Women (but not men) perceived the wealthy target as more physically attractive. This, however, was found only in unwealthy women who were convinced that the man was interested in dating them. The results were discussed in terms of evolutionary-based sex differences in reproductive strategies.
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